August 4, 2014

What makes an online community work

Amy Jo Kim

Amy Jo Kim

Why the best social networks must grow organically

Target audience: Community manager, marketing professionals, PR pros, brand managers, entrepreneurs, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamWay back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret Strategies for Successful Online Communities.

If you can find a copy, buy one. Everything Amy Jo Kim recommends can be mapped perfectly to Web 2.0 and social network services — namely, her belief that communities need to grow organically and not be rigid, planned, communities. That is, more like London than Paris. Continue reading

August 18, 2009

Online communities are most authentic

second-life
Amanda in Second Life, by Cosmic Kitty

Chris Abraham“As long as the roots of relationship are not severed, all is well. And all will be well in the community’s garden. There will be growth in the spring!”
Chauncey Gardiner, from Being There

Online communities are not virtual. They don’t exist only in the bits and bytes on the series of pipes known as the interwebs. To the contrary, I have found, in the 26 years that I have been online, that the relationships and bonds that people form online are not only real but in many cases are more authentic because they’re chosen by each member rather than being thrust upon them by history, family, or cultural expectations. (Via the Communispace blog)

Continue reading

June 1, 2009

Twitter’s hype is different than Second Life’s

Image representing Twitter as depicted in Crun...
Image via CrunchBase

Chris AbrahamOne of my favorite clients, Fabrice Grinda, believes that Twitter is all hype. Call it Twitter Skepticism — the kind of unwarranted hype associated with Second Life. I consider this a fine challenge, so I left a comment — well, I left an entire rant, and didn’t even get into talking about organic SEO, PageRank, and the like. Tell me what you think:

Long story short, Twitter is light, cheap, open and permanent where Second Life is heavy, expensive, closed and ephemeral.

Twitter does everything right where Second Life failed.

Continue reading

May 10, 2009

Free social media marketing Webinar

Chris AbrahamDigital PR executives Sally Falkow and I will co-present a free webinar this Thursday on the subject of digital PR, social media marketing and blogger relations. This event is at 1 pm Eastern/ 10 am Pacific time, and you need to register in advance so please register now!

The name of the free digital PR Webinar is How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and More.

Register Now!

Continue reading

May 1, 2009

What does a $5 blog post look like?

Chris AbrahamI recently spent about $100 on 20 500-word blog posts from a company called 99 Cent Articles — about a fiver-a-post. For $46, I received 10 posts on any subject I can imagine. I’ll share these in a series of posts and I’d like you to tell me what you think about the quality of these posts. This is not an endorsement of 99 Cent Articles, although their service was fine. I paid for these articles out of my own pocket.
Continue reading