The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors.
You don’t have to be the fastest, the biggest, or the strongest in order to win at social media, you just have to be faster than Mark. Who is Mark? Well, I am sure you’ve all heard the joke about outrunning a bear… Continue reading →
We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach.
Why does it happen? There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Once you recognize some of these reasons within yourself, you can break out of writer’s block and let the world know what you have to say.
My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive.
The argument generally goes as follows: If you send thousands of email pitches to topically and demographically relevant bloggers and online influencers in one go, you’re spamming. The real way to do it right is to reach out blogger by blogger, with each pitch being lovingly and relevantly written in series over time after investing months of time, previous to actually initiating a pitch, becoming best friends.
In my opinion, it is virtually impossible to resource enough time, talent and treasure to engage meaningfully with enough people, enough influencers, enough bloggers, to result in the sort of impact required to move the needle with any level of immediacy or timeliness. Continue reading →
Tired of getting the same old flowers every Valentine’s Day? Sick of paying an arm and a leg for that bouquet of roses? This year a few companies offered some unique and innovative ideas to help consumers give something different to their loved one this year.
In the age of the internet, social media and mobile applications, the possibilities for such campaigns are endless. Let’s take a look a few of the coolest Valentine’s Day campaigns from this year:
1Using QR (Quick Response) Codes as a tool for consumers has taken the world by storm. By the simple swipe of a smartphone a person could receive a coupon, save a company’s information or find out more about a product. On Valentine’s Day, Elite Café locations all around Israel hung up posters that read, “Ever wondered what to get for Valentine’s Day?” and included a very large QR code. Unknowing passersby curiously swiped the QR code with their smartphones, only to find out that they had won a romantic box of chocolate for them or their loved ones.
The reactions alone are enough to make you smile. Can you feel Strauss’s love?
2Starbucks also capitalized on the new marketing opportunities that smarphones offer. On this Valentine’s Day, Starbucks customers were able to utilize a special app that allowed them to create personalized eCards for their Valentine. When the recipient hovered his or her smartphone over their Valentine’s Day themed coffee cup, the flower image on the cup would flutter away and the chosen text would appear.
If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing: do you respect and appreciate your guests? Do you cut-corners and just serve slop or do you prepare organic, healthy, and delicious meals with an obsession for presentation and taste?
I volunteer as sous chef at a Washington, DC, homeless kitchen. They serve fresh, organic dinners to folks who really need a healthy meal. Miriam’s Kitchen treats everyone who dines there as respected and honored guests. I have learned a lot about how to be a much better social mediamarketer as a direct result of working both in the kitchen as a sous chef and also as dining room captain. Can someone who isn’t in love with the taste of food be a top chef? You know what they say, “never trust a skinny chef.”
Don’t let your social media hypothesis dictate your conclusion
While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Are you rigorously collecting metrics and data to see if what you’re doing is resulting in sales conversions or extending your brand or are you relying on things you’ve learned from The Secret? Is your social media marketing campaign relying too much on magical realism, the power of positive thinking, and general superstition?
Or, are you so confident in your social media marketing plan that you really don’t care what your experiment says? That no matter how little pick-up you get in the media or no matter how few followers you garner or how little engagement, it isn’t your fault but must be because the market’s not ready for you or because you knew that social media marketing wasn’t effective anyway. Continue reading →