November 27, 2012

7 ways to get more comments on your articles

Consider commenting systems, rewards & removing barriers

Target audience: Businesses, brands, marketing professionals, SEO specialists, bloggers, Web publishers, agencies, nonprofits.

Guest post by Jacob Klein
Distilled

If you’ve spent any amount of time reading up on content creation, you’ve probably seen articles spelling out tactics to get you more comments on your blog posts by “writing compelling content” and including “calls to action.”

While those are certainly important ingredients to soliciting more comments, I’m going to assume you’re already on board and looking for something more specific and actionable.

Why are comments important?

The benefits of user generated content are compelling: Not only are you generating original, topical content for your pages, comments may even contribute to your article’s freshness score. While it’s debatable whether the number of comments on a page is directly correlated with higher rankings, we all understand the value of having more fresh, relevant content on a page to say nothing of user engagement and community building. Continue reading

November 26, 2012

Should you farm out some of your social media chores?

Why a hybrid approach may be the best solution

Target audience: Businesses, brands, marketing and communication professionals, SEO specialists, agencies, general public.

Chris AbrahamI just got off the phone with Andrea Howard, president of Social Media Maxima, a company I’d never heard of — but i’m impressed with what she’s doing.

Social Media Maxima doesn’t take over all of your social media content creation — unless you really want them to. Instead, they focus on posting relevant, industry-specific content three times per week. The content is provided by the client from agreed-upon sources culled by their research experts. (Disclosure: Socialmedia.biz offers comparable services for businesses that want us to manage, or supplement, their social accounts.) Continue reading

October 10, 2012

How to boost your Klout score with Flipboard

Give more than you take — and get rewarded for it

Chris AbrahamI’ll get to the point: My secret to being amazingly and profoundly engaged with so many of my followers on Twitter, my friends on Facebook, and my circles on Google+ is because I cheat.

Whenever I am between things, in lines, waiting for something, and even on boring conference calls, I pull up Flipboard and read what my followers, friends, and circles are sharing and I generously retweet, +1, like, favorite, share and comment. I believe that Flipboard is my secret weapon when it comes to improving and maintaining my Klout score. Why? Well, the more I give, the more I get. The more items I honestly and earnestly retweet, favorite, +1, like, and share, the more willing and game the people I share are also willing to take the few seconds it takes to retweet me back. Continue reading

October 2, 2012

How inbound marketing benefits businesses

Joanna Lord on Dreamforce and social media from JD Lasica on Vimeo.

Joanna Lord of SEOmoz on creating content that answers a need

Target audience: Marketers, businesses, content creators, PR professionals, journalists, general public.

JD LasicaI‘m a huge fan of Joanna Lord, who was one of the original partners here at Socialmedia.biz before moving on to become vice president of growth marketing at SEOmoz. I caught up with her the other day just after her appearance at Dreamforce in San Francisco, where she and Dharmesh Shah of HubSpot talked about how small businesses can play big through the use of inbound marketing.

Watch, embed or download the video on Vimeo. Continue reading

August 15, 2012

For online reputation, the best defense is a good offense

You can’t ignore the power that search holds for your business

Chris AbrahamIf you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens and the self-indulgent ramblings of under-employed folks too far to either the left or the right to amount to much.

Just because you’re old-fashioned doesn’t mean what you’re doing isn’t working.

Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to. Big money doesn’t need digital to do big business. It’s just cream — an additional channel for additional revenue.

There’s a lot of business being done and a lot of money being made using ’50s-era technology: phone calls, meetings, conference calls, lunches, dinners and hours at the club or the golf course. The Internet has not usurped the traditional, it has merely enriched it; however, there’s also no barrier to entry so this party isn’t exclusive but it’s super-saturated with powerful influencers and new media gods. So, please beware. Continue reading

August 13, 2012

Welcome to the new Socialmedia.biz

Redesigned site has a renewed focus on business objectives

JD LasicaFor the past several months we’ve been working behind the scenes on several changes to our site that I’d like to share with you today.

First, some quick background: I’ve been blogging since May 2001, when there were about 50,000 blogs worldwide; today there are a million blog posts created every day. In 2005 we switched the name of this blog from New Media Musings to Socialmedia.biz, before hardly anyone knew what social media was. But there was something in the air, and it was big. In 2009 I brought in a number of amazing partners to work with, both to provide some leading-edge thinking around the major social networks and the changes wrought by emerging media — but also to work with on consulting projects for major brands and business clients of all sizes.

Since then, my partners Chris Abraham, Ayelet Noff, Christopher S. Rollyson, Deltina Hay, David Spark and new partner Carla Schlemminger have shared where we think this train is heading, as new networks (I’m looking at you, Google Plus and Pinterest) crop up and new tools emerge to turn noise into signal.

That, I think, is why when you type “social media” into Google, this site comes up high in the results, even with thousands of social media sites out there. (Until last week we were No. 3; now, after the redesign, we’ve dropped a notch or two. What’s up with that, Google?)

New look and a new approach

The new site offers more — and a bit less:

• We’ve trimmed down, losing some of the widgets and gadgets from the sidebar and footer, which were nice eye candy but which were slowing down the site, while retaining some old favorites like the social media jobs board in the footer.

• To make things even zippier, we moved from HostGator (so long, we won’t miss you) to WPEngine as our hosting platform.

• We purchased a TypeKit license to make the typography pop.

• We moved to a versatile new WordPress theme, twentyeleven.

• We have a new Clients page, Team page and Services page.

• We jettisoned thousands of our oldest posts while keeping the best. (Thank you, Twitter, for transforming blogging from short bursts to more substantive entries.)

• We recently launched a Socialmedia.biz Facebook page — please come like us and join the conversation there.

• And, most importantly, we have a new business focus, which you can see on our new front page — and we’re eager to hear from you about how we might help with your strategy, online presence or campaign.

What do you like or hate? What should we be doing differently? Drop me an email at [email protected] and tell us what you think.

And do tell me if anything looks awry — we haven’t tested it on all browsers and platforms (but if you have a really old browser, some things may look out of kilter). Thanks!