January 22, 2013

How to go from student to master of your domain


George Harrison, Stuart Sutcliffe and John Lennon of the Beatles, circa 1960.

Want to be a social media pro? Learn by doing

Target audience: Businesses, brands, marketing professionals, geeks, general public.

Chris AbrahamWhile Malcolm Gladwell suggested in his book Outliers: The Story of Success that you need to engage in a challenging 10,000 hours of experience and practice before becoming a master, don’t let that theory overwhelm you. The belief that you need to accrue all 10,000 hours of practice and experience before you sell yourself as a social media maven isn’t necessarily accurate.

All you need to do is know more than the person who hires you to become a professional. It is in taking the risk upon yourself to fake it till you make it, to make mistakes while you’re making magic, and in learning and knowing more so that you can win clients who are smarter and more sophisticated. Continue reading

December 17, 2012

Turn your website into your social media brand HQ


Image by elycefeliz on Flickr

Make your website your communications hub

Target audience: Businesses, brands, developers, marketing professionals, SEO specialists, geeks, general public.

Chris AbrahamAt the end of the day, none of us owns anything we do on Facebook, Twitter, PinterestGoogle Plus. What we do own is our personal properties.

No matter how many hours I spend at the Java Shack or Peregrine Espresso, I am just a customer. Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the ballroom at the Rosslyn Marriott. Continue reading

December 3, 2012

Build social media equity, then spend it!

The best community strategy? Ask your followers for favors

Target audience: Businesses, brands, marketing professionals, SEO specialists, agencies, Web publishers, general public.

Chris AbrahamWhile I don’t believe that the richness of the online world can be reduced to a real estate analogy, that’s what I’m going with in order to explain the way humans work, especially in concert and in community.

If you only give to the people and the community around you and never ask for help or for favors, people might still like you but they’ll never feel the sort of intimacy and humanity needed to really connect with you in a profound way. Instead of just building up brand equity by being the prettiest, smartest, most athletic or most altruistic person in the room, try asking for help; for favors. Continue reading

November 27, 2012

7 ways to get more comments on your articles

Consider commenting systems, rewards & removing barriers

Target audience: Businesses, brands, marketing professionals, SEO specialists, bloggers, Web publishers, agencies, nonprofits.

Guest post by Jacob Klein
Distilled

If you’ve spent any amount of time reading up on content creation, you’ve probably seen articles spelling out tactics to get you more comments on your blog posts by “writing compelling content” and including “calls to action.”

While those are certainly important ingredients to soliciting more comments, I’m going to assume you’re already on board and looking for something more specific and actionable.

Why are comments important?

The benefits of user generated content are compelling: Not only are you generating original, topical content for your pages, comments may even contribute to your article’s freshness score. While it’s debatable whether the number of comments on a page is directly correlated with higher rankings, we all understand the value of having more fresh, relevant content on a page to say nothing of user engagement and community building. Continue reading

November 26, 2012

Should you farm out some of your social media chores?

Why a hybrid approach may be the best solution

Target audience: Businesses, brands, marketing and communication professionals, SEO specialists, agencies, general public.

Chris AbrahamI just got off the phone with Andrea Howard, president of Social Media Maxima, a company I’d never heard of — but i’m impressed with what she’s doing.

Social Media Maxima doesn’t take over all of your social media content creation — unless you really want them to. Instead, they focus on posting relevant, industry-specific content three times per week. The content is provided by the client from agreed-upon sources culled by their research experts. (Disclosure: Socialmedia.biz offers comparable services for businesses that want us to manage, or supplement, their social accounts.) Continue reading

October 10, 2012

How to boost your Klout score with Flipboard

Give more than you take — and get rewarded for it

Chris AbrahamI’ll get to the point: My secret to being amazingly and profoundly engaged with so many of my followers on Twitter, my friends on Facebook, and my circles on Google+ is because I cheat.

Whenever I am between things, in lines, waiting for something, and even on boring conference calls, I pull up Flipboard and read what my followers, friends, and circles are sharing and I generously retweet, +1, like, favorite, share and comment. I believe that Flipboard is my secret weapon when it comes to improving and maintaining my Klout score. Why? Well, the more I give, the more I get. The more items I honestly and earnestly retweet, favorite, +1, like, and share, the more willing and game the people I share are also willing to take the few seconds it takes to retweet me back. Continue reading