September 18, 2013

Are you surfing the social media wave?

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Photo by JD Lasica

Hang ten and ride that wave for years to come

Target audience: Marketing professionals, entrepreneurs, PR professionals, businesses, social media specialists.

Chris AbrahamSocial media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain. It’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Put in simple terms: None of the consulting money, jobs, or gigs live too far along the bleeding edge. I was selling search engine optimization 10 years ago but SEO only became legit and de rigueur 18 months ago.

I was selling online reputation management back in 2005 but ORM really only became an essential crisis strategy a few years ago. I was so far ahead of the wave that by the time the wave came around, I was exhausted from paddling! Continue reading

June 17, 2013

Learn to lower your social media inhibitions

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Gain support by letting people know the real you

This is the first of a two-part series.
Chris AbrahamHow much transparency have you shown today?

I bet you’re wondering why I am constantly begging you to stop being a nice guy, daydreamer, or introvert when it comes to being online and to put yourself out there. Well, it’s because I am trying to help you break down your inhibitions. I want you to be more willing to treat your social media followers the way they deserve: at the very least like allies, fans, and acquaintances; and, hopefully, like the friends they are or will become.

I know my methods are unconventional, but you really need a push. A chum of mine who will go unnamed picks at me on Facebook because I am getting to him.  He’s conflicted! He is fighting me, however, he doth protest too much. He really wants to enjoy a fair world: a world where someone who is as completely over-the-top talented at what he does should rightfully attract the sort of social and financial rewards that he fully and rightfully deserves.

Why be so shameless? Why expose yourself? I mean, celebrities and stars and whatnot don’t need to do that, do they? Right? Wrong. Everyone reveals themselves painfully one way or another, be it in a role in a movie, lyrics delivered with passion in a pop ballad, opening a vein in the pages of a novel; and, what’s more, all of these adored people who are “easily” and “naturally” followed, aren’t. Continue reading

April 25, 2013

In praise of social media perseverence

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With social marketing, showing up is half the battle

Chris AbrahamMy advice for blogging and social media marketing alike is as follows: 20 minutes a day — and one hour once a week. If you spend any less time than that, you’re really not a content marketer. However, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward.

It’s yeoman’s work and you’ll never win any awards for doing the bare minimum, but if you can keep showing up every work day and then spend an extra hour once a week, and you can do that persistently and consistently over time, you’ll start seeing some impressive results.

Social media rewards consistency, persistence, and attention, even if it isn’t super-service or if you take a full 24 hours to respond to a customer’s query or constituent’s concern.

Come on, you’re not @AmericanAir, and you don’t need to be. My flight was grounded en route to SXSW, I tweeted complaint, and AA got back to me on Twitter by the time I deplaned — you probably don’t need to offer that much service, do you? Continue reading

April 24, 2013

Using social media to enhance your brand’s reputation

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Maintain your social profiles for better search results

Guest post by Cara Aley

caraaleyWith your company focused on its business goals and set up on social channels, it’s critically important that your online business reputation be one that is polished and positive. As you’re likely to be in the market for new customers, clients, partners or investors, it’s important that when they run a Google search on your business or startup, not only are you properly search engine optimized but that meaningful and positive results appear.

Social media as a marketing strategy is an important method for ensuring that this happens, and should be prioritized as much as or more than any other marketing strategy. I’ll explain why.

Understand SEO

Social media profiles are critical for search engine optimization (SEO). You know what SEO is. (See Socialmedia.biz’s series on online reputation.) Now it’s time to start building those social media profiles in order to improve your SEO. Continue reading

April 10, 2013

Blog like there’s nobody watching

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Photo courtesy of Dell (Creative Commons)

Vulnerability reigns supreme in the blogosphere

Chris AbrahamI have been thinking about the posts of the most successful bloggers and social media sharers and I believe one of the things they all have in common is that they reveal of themselves just a little more openly and intimately than anyone else with a marketing agenda and a lot to lose. There’s a fine line between taking your friends, followers, fans, and audience on a beautiful and compelling narrative ride and oversharing, but even over-sharing verging on TMI has been better for the most successful social media artists and content marketers.

Business is personal, work is personal, selling is personal, sales are personal. The most successful business people lead with relationships, friendships, and trust.

It makes me think of the poem by William W. Purkey:

You’ve gotta dance like there’s nobody watching,
Love like you’ll never be hurt,
Sing like there’s nobody listening,
And live like it’s heaven on earth.

The most successful social media artists don’t hide their black eyes, they sing them. Continue reading