Hang ten and ride that wave for years to come
Target audience: Marketing professionals, entrepreneurs, PR professionals, businesses, social media specialists.
Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain. It’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Put in simple terms: None of the consulting money, jobs, or gigs live too far along the bleeding edge. I was selling search engine optimization 10 years ago but SEO only became legit and de rigueur 18 months ago.
I was selling online reputation management back in 2005 but ORM really only became an essential crisis strategy a few years ago. I was so far ahead of the wave that by the time the wave came around, I was exhausted from paddling! Continue reading