May 15, 2009

Sysomos MAP is alien technology

Chris AbrahamI just got off a demo presentation by a company you might not have heard of yet called Sysomos. Nick Koudas, Sysomos’ founder, personally showed me around two of the company’s products, MAP and Heartbeat, and I have to admit that I think I just witnessed 22nd century — maybe even alien — technology.

photoSysomos MAP is the sort of research and social media metrics tool that they have on TV and movies, the sort of data forensics tool they tout on CSI or NUMB3RS that looks spiffy on television but doesn’t exist in real life.

Well, it does exist, and in real time and in real life.  You really need to check out Sysomos and you really need to know about these tools. Seriously. Alien technology, for real.

May 10, 2009

Webinar on social networks and the news

news u class

JD LasicaI‘m flying to the venerable Poynter Institute — journalism’s high church — to give an online Webinar titled, Social Networks: Engaging Users With News, part of a 10-week class for newspaper editors being put on by the Knight Digital Media Center.

Although the newspaper folks get the Webinar as part of their curriculum, it’s also open to the public, and Poynter is expecting several hundred people to sign up for $25 a pop.

I wrote a bit about this last month. Details:

What: an online presentation on how news organizations are using — and should use — social media tools to engage users and present content.
When: 2 pm ET/11 am PT Tuesday, May 12. The hourlong talk will be followed by a half hour of Q&A via chat.
Register here (first-time users need to go through a brief registration process)

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May 10, 2009

Free social media marketing Webinar

Chris AbrahamDigital PR executives Sally Falkow and I will co-present a free webinar this Thursday on the subject of digital PR, social media marketing and blogger relations. This event is at 1 pm Eastern/ 10 am Pacific time, and you need to register in advance so please register now!

The name of the free digital PR Webinar is How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and More.

Register Now!

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May 3, 2009

Real social media metrics from SM2

Fresh Air Fund Mentions Labeled with Outreach Dates

Chris AbrahamWhile Gerris digital, has been doing digital PR in the form of blogger relations, social media outreach, online brand promotion, Twitter and Facebook community management, and even reporting, we’ve tended to spend our resources more on operations than on metrics.

Once we got our hands on the social media metrics service SM2, by Techrigy, and started playing around, we kicked ourselves! Not only are metrics an awesome way of proving efficacy to our clients but they’re also amazing business development secret weapons, allowing us to create real-world scenarios that aid in our wooing of clients, both in casual correspondence as well as in proper proposals.

I would like to give you a quick run through some of the charts we have been creating for ourselves and our clients. The Fresh Air Fund has been nice enough to allow us to use their charts and metrics as examples of the kind of interesting and useful metrics we are able to collect and monitor.

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May 3, 2009

EconSM: Mobile at the center of the mix

EconSM

JD LasicaWhen the EconSM conference started out in 2006, the conference circuit looked pretty crowded for another entrant. But the folks behind EconSM — Rafat Ali and Staci D. Kramer, and now the new owner, ContentNext — have carved out a nice niche in the social media space (the SM used to stand for Social Media) and connected it with burgeoning developments in mobile.

First, the details of their upcoming event:

EconSM: Social Meets Mobile
When: May 14 (a week from Thursday)
Where: Mission Bay Conference Center, San Francisco
Cost: $450 — Socialmedia.biz readers get a 15% discount off the price of the conference and report by entering the discount password “SocialMediabiz”
Report: a 46-page report, “The Changing Mobile Industry and What It Means for Media Executives”
Details: Website info and Agenda

Of the gathering, Staci (a longtime friend) tells me: “When we held the first EconSM in 2006, most people  were still trying to grasp what it meant much less how to make it a business. For many media companies, it was a gimmick, something to say they offered. Investors wanted to be in on the ground floor, entrepreneurs wanted to be the next MySpace/Facebook/Flickr/Digg/fill in the blank.

“Much has changed as we get ready for our third EconSM — including the name. The acronym is still the same but this year it’s about the intersection of social and mobile. Social media has passed the gimmick stage — although not everyone has figured that out — and is part of the daily fabric for an increasing number of people.

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April 18, 2009

Web 2.0 Adoption Curve, 2009-2015

A blueprint for social networking investments

Christopher S. RollysonWeb 2.0 and social networks have gained perceptible mindshare during the first quarter of 2009, and conversations with clients, fellow speakers at conferences and online conversations are clearly showing the reappearance of a familiar adoption curve. Here I’ll discuss the Adoption Curve for Web 2.0 and Social Networks and provide rough milestones, so you can use it to gauge your investments in Web 2.0. You can avoid some of the extremes that the majority of the market will experience.

In addition, I will also show how Web 2.0 provides a rare opportunity to develop competitive advantage ahead of the market.

Having been on the front lines of PricewaterhouseCoopers Consulting’s E-Business Strategy practice during Web 1.0 (the Internet bubble), I am not surprised to see the familiar bubble pattern developing, so this is a rare opportunity to recognize it and produce tremendous value by avoiding some of the mistakes most companies make when adopting disruptive technology.

What I want to draw your attention to is not the disruptive technology itself, but rather the market’s perception of the technology. The Web 1.0 bubble was caused by distorted perceptions of the technology, what it could do, and when it could produce value. Companies’ perceptions of the value it could deliver were unrealistic. However, the Internet has produced fantastic value; it just took longer than most people thought. Therefore, a rare opportunity presents itself: What if executives could understand the Web 2.0 Adoption Curve and make more realistic investments?

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