I have been thinking a lot about the social media metrics post I wrote back on May 3rd, Real social media metrics from SM2, and I don’t think it did a good enough job at exploring some of the ways I use SM2 by Techrigy so I thought I might put it all together as a step-by-step, unscripted (obviously) process screencast for you to check out.
What is it about these features that irk me so much? Ever since signing up for Facebook and Twitter I have been aware of their importance ridiculousness. However, my frustration culminated the other day when I signed into Facebook to see that … my father poked me. Yup, it’s true, and worst yet, now I felt obligated to poke back (after that whole “he gave me life and raised me” thing) and consequently we have exchanged at least four rounds of pointless poking.
Now I get the general idea of nudging and poking. For those of you who are a little unclear as to what I’m ranting about, here is the gist of each: A “nudge” is a Twitter feature that enables one user to remind another user to update their status and a “poke” is a little finger icon on Facebook that enables you to virtually “poke” another user. I’m not sure of the actual point behind poking, unlike the Twitter nudge it’s a bit more elusive. It’s kind of the virtual equivalent of smiling at someone without saying hello, or in most instances it’s a somewhat creepy, passive-aggressive way to get a stranger to add you as a friend.
I just got off a demo presentation by a company you might not have heard of yet called Sysomos. Nick Koudas, Sysomos’ founder, personally showed me around two of the company’s products, MAP and Heartbeat, and I have to admit that I think I just witnessed 22nd century — maybe even alien — technology.
Sysomos MAP is the sort of research and social media metrics tool that they have on TV and movies, the sort of data forensics tool they tout on CSI or NUMB3RS that looks spiffy on television but doesn’t exist in real life.
Well, it does exist, and in real time and in real life. You really need to check out Sysomos and you really need to know about these tools. Seriously. Alien technology, for real.
- Sysomos MAP is alien technology (socialmedia.biz)
- Sysomos Heartbeat 2.0 Released (socialmedia.biz)
- How Effective are Twitter Hashtags in TV Commercials? (business2community.com)
- New Case Studies Highlight Marketwired Client Successes (sys-con.com)
- What If a Brand’s Customers Don’t Use Social Media? (sysomos.com)
- Canadian Spoofs Arnold Schwarzenegger; The Arnold Responds (sysomos.com)
- What is Social Media Success? (sysomos.com)
- How To Follow The 2013 World Series On Social Media (socialnewsdaily.com)
- The 2013 World Series Social Media Scorecard [INFOGRAPHIC] (socialmediatoday.com)
- [Infographic] Catch the World Series on Social Media (socialtimes.com)
I‘m flying to the venerable Poynter Institute — journalism’s high church — to give an online Webinar titled, Social Networks: Engaging Users With News, part of a 10-week class for newspaper editors being put on by the Knight Digital Media Center.
Although the newspaper folks get the Webinar as part of their curriculum, it’s also open to the public, and Poynter is expecting several hundred people to sign up for $25 a pop.
I wrote a bit about this last month. Details:
What: an online presentation on how news organizations are using — and should use — social media tools to engage users and present content.
When: 2 pm ET/11 am PT Tuesday, May 12. The hourlong talk will be followed by a half hour of Q&A via chat.
Register here (first-time users need to go through a brief registration process)
Digital PR executives Sally Falkow and I will co-present a free webinar this Thursday on the subject of digital PR, social media marketing and blogger relations. This event is at 1 pm Eastern/ 10 am Pacific time, and you need to register in advance so please register now!
The name of the free digital PR Webinar is How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and More.
While , has been doing digital PR in the form of blogger relations, social media outreach, online brand promotion, Twitter and Facebook community management, and even reporting, we’ve tended to spend our resources more on operations than on metrics.
Once we got our hands on the social media metrics service SM2, by Techrigy, and started playing around, we kicked ourselves! Not only are metrics an awesome way of proving efficacy to our clients but they’re also amazing business development secret weapons, allowing us to create real-world scenarios that aid in our wooing of clients, both in casual correspondence as well as in proper proposals.
I would like to give you a quick run through some of the charts we have been creating for ourselves and our clients. The Fresh Air Fund has been nice enough to allow us to use their charts and metrics as examples of the kind of interesting and useful metrics we are able to collect and monitor.