June 3, 2015

Google wants your business to invest in community engagement

mobile-phone

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamSearch has changed dramatically in just a few short years. Google now severely penalizes sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page 20 or being removed completely, stripping many ecommerce sites of millions of dollars in revenue.

Let’s unpack some of the recent developments. Continue reading

March 21, 2015

3 Ways Your B2B Social Media Marketing Needs to Be Helpful

R-chie double structure arc diagram by Daniel Lai, Jeff Proctor, Jing Yun and Irmtraud Meyer by Duncan Hull

Illustration by Duncan Hull

Post by Daniel Kushner
Founder, Oktopost

The rise of social media over the past decade has forever changed the way businesses go about capturing, pursuing and closing leads. Nowadays, B2B purchasing only takes place once prospects have begun to truly trust a vendor that they’re looking into, as relationships are now formed far earlier in the purchase cycle, with buyers investing heavily in self-service research – often across several digital channels.

For vendors, this changing dynamic calls for enabling the research process. Today’s digitally connected B2B vendors know that educating and being generous with helpful advice on social media is the most effective way to position their companies as valuable partners. Continue reading

November 11, 2014

5 big ideas for Social UX success

JD LasicaI‘m in Peru for the first time. Over the weekend I headed up to Cusco and spent a day at Machu Picchu (more about that at a later date at Cruiseable).

Today I spoke for the second time at the annual conference put on by Grupo de Diarios America (GDA), this one at the headquarters of El Comercio in Lima, Peru. Continue reading

October 26, 2014

One dashboard to rule them all

cyfe

Collect all of your disparate web apps, services, feeds & APIs into one place

Target audience: marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

oktopostChris AbrahamOne of the great white whales for social media marketing is cracking the B2B code. Social media automation is another Moby Dick. Bringing it all together in a simple-to-use dashboard that takes all the data your marketing, advertising, selling, development, and engagements and brings it together simply and easily might be the most elusive of them all.  

I am exploring a couple of new and exciting services that have landed in a pretty mature and competitive space but are competing handily because they’re doing things a little different and a little better — and sometimes quite a lot.

Two of the most interesting are Cyfe and Oktopost. Here’s a look. Continue reading

June 2, 2014

How to incorporate agile business techniques into your marketing

Agile business
The agile business philosophy adapts well to social marketing.

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, entrepreneurs, educators.

Post by Andrew Lisa

Andrew-LisaAgile business – a philosophy that involves frequent, meticulous planning sessions followed by “sprints,” and then reevaluation – has been used in many industries to make businesses more flexible and competitive.

The success of agile business models has been so profound, in fact, that some enterprises are beginning to incorporate the concept into their social media marketing plans. Many are finding that the up-to-the-minute, real-time nature of social media is a natural framework for the agile business theory to flourish. Continue reading