December 9, 2013

7 emerging social media marketing trends for 2014

Pinterest, Vine and Google Plus: three of the sites to keep an eye on in 2014.

Predictions to help businesses stay ahead of the curve

Guest post by Nikhil Jain

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

nikhil-jainWith 2014 knocking on the door, we thought it was time to put down the eggnog and take a hard look at what’s going to be hot on the social media marketing front the coming year — and what won’t be hot.

Before we do, let’s take a quick look at a roundup of trends that have originated from the most popular social networks this year. Continue reading

September 18, 2013

Are you surfing the social media wave?


Photo by JD Lasica

Hang ten and ride that wave for years to come

Target audience: Marketing professionals, entrepreneurs, PR professionals, businesses, social media specialists.

Chris AbrahamSocial media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain. It’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Put in simple terms: None of the consulting money, jobs, or gigs live too far along the bleeding edge. I was selling search engine optimization 10 years ago but SEO only became legit and de rigueur 18 months ago.

I was selling online reputation management back in 2005 but ORM really only became an essential crisis strategy a few years ago. I was so far ahead of the wave that by the time the wave came around, I was exhausted from paddling! Continue reading