February 27, 2014

Add these 6 tools to improve your social workflow

twentyfeet
TwentyFeet is like Google Analytics for social media.

TwentyFeet, Gmail Inbox Checker, WhoTweetedMe & 3 more!

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaFor corporation founders like Bob Parsons of GoDaddy, managing social media workflow is paramount to staying in touch with customers and maintaining an existing client base. GoDaddy manages a social media account on Twitter, Facebook, Instagram, Flickr, YouTube, and Pinterest (and, likely, some that I’ve missed). However, if you’re a solopreneur or small business owner, social workflow is just as important as it is to the big leaguers.

I’m not part of a social media marketing agency or huge corporation, but just handling social marketing for my own individual blog requires me to use tools to improve workflow. Keeping up with the daunting aspects of social marketing makes it almost impossible to do anything else. The right apps, extensions, and software, however, have helped me do the work of many by helping me become organized and efficient. Continue reading

July 11, 2013

6 top social media dashboards for small business

social-media-inbox

Be productive in managing your social channels

Guest post by Megan Totka
Chief Editor, ChamberofCommerce.com

MeganTotkaYou already know that being active on social media is an essential ingredient in your online marketing strategy. But who’s got time to be on Twitter, Facebook, and LinkedIn all day? Fortunately, there are some great programs out there that let you coordinate all your social media activity in one dashboard, so you can spend less time posting and tweeting — and more time on your core business.

These third-party programs come with features like multiple account management, content syndication, scheduled tweets and posts, link shortening, and more. Here’s our roundup of the best social media dashboards and the benefits they can bring your small business. Continue reading