New content discovery tool curates social media for brand managers & small businesses
Target audience: Social media managers, marketing professionals, PR professionals, brand managers, SEO specialists, businesses, entrepreneurs, nonprofits.
As a social media manager, the first and most commonly asked question I get is, “So you just sit around posting on Facebook all day AND get paid for it?” (Please read in the half condescending, half jealous voice.) Here’s the truth: Doing social media in a way that will actually benefit your client is much more complicated than that.
Managing a social media account is about finding the best content for your client and generating the right engagement. Social content is important and it’s worth every penny spent. So, how do you create the best content out there?
We here at Blonde 2.0 manage over 40 Facebook pages for various clients. That means that without fail each of our account managers must come up with about five different posts a day, each focused on a vast array of topics. They all need to be interesting, relevant to the target audience, have some added value that is relevant to the brand, and of course be extremely engaging. That’s 40 posts a day, 240 posts a week and over 1,000 posts a month.
What a social media manager needs to do is find the best relevant content for his client in a hyper-social world, where over 4.75 billion pieces of content is shared on Facebook daily and 500 million tweets are posted on Twitter daily. Finding the right content in this massive sea of information is a big challenge that social media marketers face each day. Continue reading