December 1, 2009

How to advertise your business on Facebook

facebook advertising

A step-by-step guide — excerpted from Survival Guide Chapter 6: Social Networking

survival-guide-toDeltina HayHere is part 6 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.

This book is meant to be a guide to building an optimized foundation in social Web for beginners and advanced users alike.

Chapter 6 of the book focuses on one of the most powerful social media strategies: social networking. These sites are incredibly effective outlets for finding new customers and readers, but if you don’t choose the right strategy, it’s easy to find your message spread thin. Below you’ll find a detailed explanation for creating and optimizing a Facebook page, as well as a Social Networking Strategy to help you prepare information and build profiles in social networking sites.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

Copyright 2009 by Deltina Hay. All rights reserved.

Creating Facebook Pages

Once you have a Facebook account and have completed your profile, log in to Facebook, and go to the “Advertising” link at the bottom of your Facebook profile page, or go directly to the Facebook business link. Continue reading

August 5, 2009

Survival Guide Chapter 4: Building a WordPress-powered website

survival-guide-toDeltina Hay Here is part 4 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.

This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike.

Chapter 4 of the book is about building a Website using WordPress as a Content Management System (CMS). (As an immediate example, SocialMedia.biz is a site powered by WordPress.).

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization:

Chapter 4: Building a WordPress Powered Website

The Anatomy Of A WordPress Site

Let’s look at the main elements of a WordPress site. Each of the examples in this chapter has these general areas, just represented a little differently. …
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July 16, 2009

Survival Guide Chapter 2 Overview

Deltina Hay Here is part 2 of the series I will post over the next few months based on chapters from my book, A Survival Guide to Social Media and Web 2.0 Optimization.

This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike.

smbcover100Chapter 2 of the book is about preparing the content you will need to implement your Social Web strategy. It will assist you in preparing and gathering content as well as optimizing it for maximum exposure and mileage in the Social Web.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization:

Chapter 2: Preparation

Once your strategy is in place, use it to prepare the content you will need for implementation. Try to resist the urge to just “wing it.” Proper preparation of your descriptions, biographies, and other blurbs will greatly increase your exposure in the Social Web. …

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May 31, 2009

Tim Ferriss: Tips on what works in a blog

Tim Ferriss

JD LasicaYesterday was my first WordCamp, held all day at the Mission Bay Conference Center in San Francisco. I’ve been caught up by WordPress fever since early this year when I switched from TypePad.

Some 730 people turned out at WordCamp, about double last year’s number. Here’s a Flickr set of WordCamp photos I took.

The biggest learnings came right at the outset, when Tim Ferriss (pictured above), author of The Four-Hour Workweek, gave a deep dive into what has worked and not worked on his well-trafficked blog. (I finally got to meet Tim and invited him to attend a future Traveling Geeks trip abroad.)

Learnings: What works in a blog post

Ferriss’s suggestions were useful not just for beginning bloggers but also for veterans who like to pick up a trick or two.

• He uses CrazyEgg (which has plans at $9, $19, $49 and $99 per month) and Google Analytics for all his blog metrics and checks them religiously.

• For archived blog posts, just a simple change in the title wording from the default “Categories” to “Topics” increased click-throughs significantly. (I did this on my blog years ago.)

• Tim uses Slinkset as a polling mechanism to ask his readers questions, and they in turn vote options up or down. He calls it “a personal Digg.”

• He finds RSS “less and less valuable” because it reduces traffic (and thus, presumably, the potential for advertising income) and gives uers an easy excuse for staying away from his site.

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May 31, 2009

Just out: The book on social media

Deltina Haysurvival-guide-toHello, Socialmedia.biz readers! I apologize for my silence, but I have been finalizing my book on social media and Web 2.0 optimization, which is now in print. I am excited to have it complete so I can actually engage in social media again!

Over the next few months, I will post excerpts from the book, A Survival Guide to Social Media and Web 2.0 Optimization, that I hope you or your clients will find useful.

You can download a special teaser version of the social media book that includes the full table of contents, one complete chapter, and the sample chapter’s respective section on the resource CD, including fillable forms.

If you’d like to order it, Socialmedia.biz readers get a special discount: Get the book for $16, including shipping:





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