February 27, 2014

Add these 6 tools to improve your social workflow

twentyfeet
TwentyFeet is like Google Analytics for social media.

TwentyFeet, Gmail Inbox Checker, WhoTweetedMe & 3 more!

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaFor corporation founders like Bob Parsons of GoDaddy, managing social media workflow is paramount to staying in touch with customers and maintaining an existing client base. GoDaddy manages a social media account on Twitter, Facebook, Instagram, Flickr, YouTube, and Pinterest (and, likely, some that I’ve missed). However, if you’re a solopreneur or small business owner, social workflow is just as important as it is to the big leaguers.

I’m not part of a social media marketing agency or huge corporation, but just handling social marketing for my own individual blog requires me to use tools to improve workflow. Keeping up with the daunting aspects of social marketing makes it almost impossible to do anything else. The right apps, extensions, and software, however, have helped me do the work of many by helping me become organized and efficient. Continue reading

January 22, 2014

An automated solution for blogger outreach research

grouphigh
Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.

Chris AbrahamI am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. Continue reading

January 13, 2014

7 social media hacks to bring more traffic to your business

untweepsUntweeps: a free tool to help you remove dead wood from your Twitter account.

A short guide to making social media work for you

Target audience: Marketing professionals, PR pros, brand managers, businesses, educators, Web publishers, journalists.

Andrew-LisaFor business owners and marketers, social media is much more than just a place to post pictures of your kids and gripe about politics. For us, it’s a powerful tool that brings customers closer and keeps them coming back. It can, however, also be a tedious time drain that wastes precious resources or that can even damage your online reputation.

A few key hacks, however, can make social media the jet fuel in your online marketing strategy. Follow this guide to making social media work for you. Continue reading

December 9, 2013

7 emerging social media marketing trends for 2014

pinterest-vine-gplus
Pinterest, Vine and Google Plus: three of the sites to keep an eye on in 2014.

Predictions to help businesses stay ahead of the curve

Guest post by Nikhil Jain

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

nikhil-jainWith 2014 knocking on the door, we thought it was time to put down the eggnog and take a hard look at what’s going to be hot on the social media marketing front the coming year — and what won’t be hot.

Before we do, let’s take a quick look at a roundup of trends that have originated from the most popular social networks this year. Continue reading

October 7, 2013

When selling social media, brand like a Realtor

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Target audience: Social marketers, PR professionals, SEO specialists, businesses, social media managers, online reputation management experts.

Chris AbrahamWhen you think about it, Realtors were the world’s first social media marketers — well before the Internet existed. Social networks predated the Internet and real estate agents have always been exemplary manifestations of shameless self-promoters while still being able to build reputation, trust, and confidence over time. I really think that we social media marketers should be more like Realtors — in fact, most of the top online influencers very much do follow in the footsteps of the humble neighborhood real estate agent.

I never understood the mad narcissism that real estate agents shamelessly flaunted everywhere in the form of portraiture on emblazoned cards, placards, for sale signs, circulars, mailers, and online. But I get it now — and I want to let out my inner real estate agent. And I really believe you should, too. Here’s why: Continue reading

September 23, 2013

Content strategies to deal with Google Panda & Google Penguin

panda-doll
Image by Dave Fayram on Flickr (CC)

To climb higher in search rankings, you need quality content + social

This is the first of a two-part series on Google Search. Also see:
7 strategies for succeeding in the new Google Search

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO and search specialists, entrepreneurs, startup teams, educators, journalists, Web publishers.

Chris AbrahamPeople have been freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, whether it’s direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to get back in the game.

if you’ve made serious revenue in the past and all that has dropped off suddenly, open your wallet and spend — but not on SEO

What has changed, for those who don’t know, is that Google rolled out two major changes to its algorithm over the past two and a half years. The first, Panda, went into effect in February 2011, resulting in higher-quality content sites and social sites gaining higher ranking in the search results and advertising-based sites sinking lower. The second, update Penguin, went into effect in April 2012.

As a result, today organic SEO isn’t free, cheap, and easy anymore. What’s happened is that everyone’s piled on to organic SEO. Second, all the tricks that have worked — guest blogging, link-marketing (Viglink, Skimlinks, etc.), directory farms, site aggregators, pay-per-posting, etc. — are not a lock anymore. Third, organic SEO demands a profound commitment to social media, and not just Google+. And finally, since Google now all but owns the Internet, it can monitor the Web like a spider: It feels every single vibration and knows exactly what everything on its Web is: Is it a fat, juicy bug full of vim, vigor, and relevance or is it just an empty, hollow exoskeletal husk blown into the web, empty and devoid of nutritious content? Continue reading