July 20, 2015

7 rules of social media marketing

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Photo by Hamed Saber on Flickr (Creative Commons BY)    

 
Rule 7: Figure out what images resonate with your audience and share news and articles that increase awareness.

Post by Megan Totka
ChamberofCommerce.com

MeganTotkaIt seems like every small business understands the power of social media marketing – 99 percent of marketers feel social media is a crucial part of their communication campaigns according to a recent report by Regalix. In order to maximize your social media marketing campaign, it’s essential that you grasp its fundamentals.

Take a look at these seven rules that allow you to best serve your customers and develop your brand.

Home in on your area of expertise

1It’s smarter to go ahead and focus on your area of expertise instead of attempting to unsuccessfully be a jack-of-all-trades. Sometimes it’s tricky to find ideas to keep your social media fresh – ideas for content don’t always appear out of thin air. However, instead of caving and falling victim to a strategy that attempts to know everything about everything, build a strong brand though a highly specified social media and content marketing strategy. Continue reading

May 20, 2015

Content is king, so make sure your brand content stands out

OriginalContent
Marketers are turning to new tools to make sure the content is seen.

How Snapchat, Medium and LIFE IN HI-FI are emerging as key social marketing platforms

Ayelet NoffWith the current emphasis on content, marketers are faced with pressure to create engaging content that is shareable and discoverable. For years, Facebook has been viewed as the mecca for digital marketers. The network provides the tools necessary to measure campaign success while targeting specific audiences and engaging users.

However, one vital component is lacking in Facebook campaigns. With the increase of paid advertising on the network, it is harder for organic content to stand out. If organic reach is not possible on Facebook, what tools can marketers use to reach their audiences and ensure that their brand’s content is seen? Continue reading

March 21, 2015

3 Ways Your B2B Social Media Marketing Needs to Be Helpful

R-chie double structure arc diagram by Daniel Lai, Jeff Proctor, Jing Yun and Irmtraud Meyer by Duncan Hull

Illustration by Duncan Hull

Post by Daniel Kushner
Founder, Oktopost

The rise of social media over the past decade has forever changed the way businesses go about capturing, pursuing and closing leads. Nowadays, B2B purchasing only takes place once prospects have begun to truly trust a vendor that they’re looking into, as relationships are now formed far earlier in the purchase cycle, with buyers investing heavily in self-service research – often across several digital channels.

For vendors, this changing dynamic calls for enabling the research process. Today’s digitally connected B2B vendors know that educating and being generous with helpful advice on social media is the most effective way to position their companies as valuable partners. Continue reading

December 3, 2014

5 tools to build your social media empire

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Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamWhile I aspire to build my company Gerr.is into a great empire, I’m currently interwoven into a patchwork of agencies, partners, clients, vendors, projects, goals, and even some very cool — but very geographically disparate — teams. It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. An army of one, if you will.

So, while I am building my empire, here are some of the tools I am looking at and using. Continue reading

July 21, 2014

Amp up your Facebook page and generate more leads with a contact form

contact-form
Contact forms are among the most powerful – and most underutilized – apps for Facebook. From the opening page of PageYourself.com.

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaIn the never-ending hunt to make my Facebook page stronger than the day before, I’ve found that one of the most powerful add-ons is also one of the most underutilized: contact forms. Facebook is still far and away the most widely used social media marketing site, and a contact form is a robust addition that makes social marketing on Facebook even friendlier to my friends list.

Contact forms for conversions and sales

As discussed in “Make Your Facebook Page Work Harder with a Contact Form,” leads can be converted into actual, real-world sales and repeat business with a well-placed, well-utilized contact form. Getting a contact form on my page was easy, but making it work for my business took a little work. Continue reading

June 16, 2014

6 things to keep in mind when hiring a social media expert

Social media managers implement the strategy themselves. Consultants build, teach and move on.

Social media managers implement the strategy themselves. Consultants build, teach and move on.

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, entrepreneurs, educators.

Post by Andrew Lisa

Andrew-LisaIf you’re spending too much time on social media – or too little – you may want to consider hiring a social marketing expert. Your business’s most direct link to customers, social media gives your business personality, voice and – most importantly – reach. If you can’t do it yourself, be honest about your own talents and limitations and bring a pro into the picture. But first, consider the following.

Unless you need a manager, get a consultant

1There are different kinds of experts. Managers construct, implement and maintain a social media strategy. Their services are ongoing. Consultants, on the other hand, immerse themselves in a business, analyze what they have and what they need, and then they teach dedicated staff members how to implement and run the strategy. Once they’re confident that the client business has it down, they – and their fee – move on. Continue reading