August 20, 2015

Followerwonk: A powerful tool to up your Twitter game


Here’s a video showing you how we’re using FollowerWonk for our new startup, Cruiseable.

And why increasing your @contacts score is vital to your brand’s health

This is part two of a five-part series on “Rise of a startup: Cruiseable.” Today’s installment looks at how we’re using Followerwonk to increase Cruiseable’s footprint in social media. Also see:

Part 1: Great tech startups begin with a great development team

Target audience: Entrepreneurs, startup teams, angel investors, venture capitalists, developers, businesses, innovators, educators, students, journalists, travel analysts.

JD LasicaAnyone who’s programming/scheduling social media updates or running social marketing campaigns for a startup knows that there’s a wealth of good tools out there. If anything, the field is oversaturated with too many choices.

One powerful tool that I think is underappreciated is Followerwonk, a tool from the geniuses at Moz, the inbound marketing software powerhouse, that lets you analyze, optimize and grow your Twitter following. It’s free for 30 days and then costs $149 per month unless you just register for a new free trial.  Continue reading

September 16, 2013

Twtrland: Find the top influencers in your sector

twtrland
Some of the social analytics firepower that Twtrland provides.

Tool puts 60,000 topic experts at your fingertips

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, nonprofits, social enterprises, educators, journalists, Web publishers.

JD LasicaOne of the most common questions we’ve received at Socialmedia.biz over the years is this: How do I find the influencers in my space?

It’s an important question — one that shows an awareness that the rules of digital marketing have changed. Today it’s less about blasting out your message and more about convening a conversation about your latest product, service or cause. But who do you invite into the conversation?

There are lots of new tricks up a digital marketer’s sleeve these days. Those just starting to get a handle on the influence landscape would do well by creating several Twitter lists. Make some of them public — who doesn’t like being called an expert in their field? — and some of them private, for your own eyes only. That way, you can follow hundreds or thousands of people and just ignore the firehose by focusing instead on the streams containing influencers’ tweets. Continue reading

May 8, 2013

Little Bird: A game changer for tracking influencers

bird
Photo by Jessica May H on Flickr (CC BY license)

New social tool helps agencies, businesses mine verticals for the big kahunas

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

JD LasicaIf you know how social media marketing works, then you know that social has changed the rules of marketing. It’s no longer about targeting a desired demographic and then bombarding that audience with one-way commercial messages. Madison Avenue and Don Draper live on in the form of mass marketing, but social marketing has transformed how we share commercial messages.

Little-Bird

In this new world, we create content, stories and shareable objects that people will find valuable and may want to share on their social networks. We try to build a community so that we can engage in a conversation that will eventually spur them to become evangelists or ambassadors for our brand. And we run campaigns that enlist their help in getting out the word about a new product, service, cause or idea.

But there’s always been a missing piece of the puzzle: Identifying your most ardent fans has been a painstaking process. Small or mid-size businesses and organizations either do it manually, through the use of Twitter and Google Analytics combined with inputting their names and social handles into a spreadsheets or Google doc, or they throw up their hands at such a daunting undertaking. Organizations with a budget and more resources dabble with a bevy of Social Customer Relationship Management (sCRM) tools or social media dashboards or social search engines or digital campaign platforms. (See my writeup on SocialToaster.) Tools like Sprout Social, Nimble, Traackr, Klout and SocialMention get you part of the way there — but only part way. (SmallAct’s SocialVision, due to launch next month, is geared to tracking brand influencers and potential donors in the nonprofit sector.) Continue reading