March 11, 2013

4 rules for successful guerrilla social media marketing

guerrilla-marketing
There are easier, and more effective, ways to do guerrilla marketing (Photo by Sam Beebee).

Build some social media marketing backbone

Chris AbrahamWhen it comes to selling and marketing, you need to think of online brand promotion more in terms of the floor of the New York Stock Exchange (NYSE) where you and your social media marketing campaign are a floor broker and you need to get your clients orders in. I hate to be cloying but social media marketing success is 10 percent inspiration and 90 percent perspiration, so get out there and make some noise!

I am not suggesting being rude, but I am suggesting that if you’re not getting a little bit of blowback, you’re not doing it right. I have been speaking to a bunch of social media people recently and they’re super-careful, afraid of offending something they call a “sensibility.” This is the same nervous sycophancy that people have been professing and preaching from the birth of the Internet and from the birth of history. Continue reading