March 21, 2015

3 Ways Your B2B Social Media Marketing Needs to Be Helpful

R-chie double structure arc diagram by Daniel Lai, Jeff Proctor, Jing Yun and Irmtraud Meyer by Duncan Hull

Illustration by Duncan Hull

Post by Daniel Kushner
Founder, Oktopost

The rise of social media over the past decade has forever changed the way businesses go about capturing, pursuing and closing leads. Nowadays, B2B purchasing only takes place once prospects have begun to truly trust a vendor that they’re looking into, as relationships are now formed far earlier in the purchase cycle, with buyers investing heavily in self-service research – often across several digital channels.

For vendors, this changing dynamic calls for enabling the research process. Today’s digitally connected B2B vendors know that educating and being generous with helpful advice on social media is the most effective way to position their companies as valuable partners. Continue reading

February 13, 2013

The real benefits of guest blogging

Photo by Global Innovation Game via Creative Commons

Establish yourself as an expert through guest posts

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at SEOmoz and is republished with permission.

By Moosa Hemani

Guest blogging is riding high right now and the whole Internet Marketing sphere is buzzing with talk about it. Some people consider guest blogging to be a powerful tactic, while others disparage the idea, saying that guest blogging is misunderstood and people are misusing it.

Who’s right? I recently did a cartoon post on my blog discussing how guest blogging is powerful and how it is misused by many who have failed to understand the scope of awesomeness in this practice. Continue reading