February 13, 2013

The real benefits of guest blogging

Photo by Global Innovation Game via Creative Commons

Establish yourself as an expert through guest posts

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at SEOmoz and is republished with permission.

By Moosa Hemani
SETalks.com

Guest blogging is riding high right now and the whole Internet Marketing sphere is buzzing with talk about it. Some people consider guest blogging to be a powerful tactic, while others disparage the idea, saying that guest blogging is misunderstood and people are misusing it.

Who’s right? I recently did a cartoon post on my blog discussing how guest blogging is powerful and how it is misused by many who have failed to understand the scope of awesomeness in this practice. Continue reading

February 27, 2009

Sage advice to the future of PR

Chris AbrahamEarlier this week, I guest lectured on digital PR at the American University and reported on the experience, Public Relations and Communications’ Future is Bright!. I said that I would not write anything nice unless someone sent me a thoughtful email from the class.

Well, I received three nice notes, one from Juliana Serafini (who promises to email me again next week), one from Kush Arora, and one from Kari Elam, who had a lot of great question.  I will not expose her questions, but the long story short is that Kari is writing for music, culture, arts, and society blogs and wonders if that it good enough as a way of writing herself into a smashing agency job in PR and I told her that while it couldn’t hurt, it is also essential for her to go a little further. Well, here is the ’sage’ advice I give to Kari:

Continue reading