July 11, 2013

6 top social media dashboards for small business

social-media-inbox

Be productive in managing your social channels

Guest post by Megan Totka
Chief Editor, ChamberofCommerce.com

MeganTotkaYou already know that being active on social media is an essential ingredient in your online marketing strategy. But who’s got time to be on Twitter, Facebook, and LinkedIn all day? Fortunately, there are some great programs out there that let you coordinate all your social media activity in one dashboard, so you can spend less time posting and tweeting — and more time on your core business.

These third-party programs come with features like multiple account management, content syndication, scheduled tweets and posts, link shortening, and more. Here’s our roundup of the best social media dashboards and the benefits they can bring your small business. Continue reading

March 21, 2013

SocialToaster: Super fans unite on behalf of brands

social-toaster-main

Social CRM solution leverages fans’ social networks

Target audience: Social media managers, marketers, brands, businesses, reputation and monitoring experts, metrics wonks, CRM specialists, nonprofits.

JD LasicaYou may have noticed the proliferation of new platforms for managing your social media accounts that have sprouted up in the past couple of years. There’s not even an agreed-upon term on what to call them: social marketing tools? social media dashboards? a social relationship manager for brands? online community engagement tools? social customer relationship management (sCRM) platforms?

Sure, all of those and more. Each has a different set of strengths and a slightly different emphasis. Continue reading

November 9, 2010

10 ways to create a social media dashboard

HootSuite
Hootsuite: Among the best of breed.

How to manage the multiple online conversations for your business

By Kim Bale and J.D. Lasica

With the torrent of social media conversations coming at us today, how do you manage the flow?

The answer used to be: Painstakingly and one conversation at a time. But a new crop of social media tools aims to tamp down the social media gusher by letting you update, manage and maintain several communication outlets at once. (While it’s sometimes hard to know what counts as a social media dashboard, we’re not including a wide range of customer relationship management (CRM) or social media monitoring tools here.)

When selecting a dashboard for personal or professional use, you should consider such items as cost, analytics and which social networks they support, among other things. Our list is meant to feature some of the breakout social media dashboards in the space and highlight their distinguishing features to make the selection process a bit easier.

 

Threadsy

Threadsy: Unify your email, social networks

1Threadsy is an intuitive, easy-to-use dashboard that allows organizations to connect through multiple email accounts as well as Facebook and Twitter. Free to use, Threadsy is great for managing your brand from one clean dashboard across the big names in social media platforms. With no fees and no downloads, this service should make a splash in the space for both personal use and use by your business or organization.

myweboo

Myweboo: Organize your information streams

2Haven’t heard of Myweboo? That’s OK. This upstart startup invites users to discover, browse and read popular streams and share them with friends and followers. You or your organization can choose from a wide variety of “applications” to connect to and stream to a dashboard from categories like news, social, fashion, photo and video. These streams can be viewed together of filtered from “My Dashboard” and then easily shared via Facebook, Twitter, LinkedIn, Flickr, Delicious and other networks. You’re in complete control of which sites will make up your dashboard. Free to use, Myweboo is run by an appealing brother-and-sister pair of young tech stars.

hootsuite

Hootsuite: Integrate all your platforms

3Our personal favorite is Hootsuite because of the depth of its products and services. You can update multiple social media platforms (Twitter, Facebook and more) from a computer or iPhone, Android or Blackberry. A team of users can track results of their interactions and create a dashboard that will work efficiently with their preferred social streams. Hootsuite offers two versions. One is free and aggregates up to five social network and two RSS feeds; it stores stat history for 30 days and is ad supported. For $5.99 a month, your organization can enjoy unlimited capabilities for a single user, with each additional user costing $10 per month. Continue reading