June 16, 2014

6 things to keep in mind when hiring a social media expert

Social media managers implement the strategy themselves. Consultants build, teach and move on.

Social media managers implement the strategy themselves. Consultants build, teach and move on.

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, entrepreneurs, educators.

Post by Andrew Lisa

Andrew-LisaIf you’re spending too much time on social media – or too little – you may want to consider hiring a social marketing expert. Your business’s most direct link to customers, social media gives your business personality, voice and – most importantly – reach. If you can’t do it yourself, be honest about your own talents and limitations and bring a pro into the picture. But first, consider the following.

Unless you need a manager, get a consultant

1There are different kinds of experts. Managers construct, implement and maintain a social media strategy. Their services are ongoing. Consultants, on the other hand, immerse themselves in a business, analyze what they have and what they need, and then they teach dedicated staff members how to implement and run the strategy. Once they’re confident that the client business has it down, they – and their fee – move on. Continue reading