Grow your sphere of influence through reciprocity and generosity
So many people ask me what my secret is: to my Klout score (77), to my Twitter followers (43.5k), and to my acknowledged influence online, for what it’s worth. They wonder how I gamed Klout, where I bought my followers, and what PR firm got me into Forbes. Well, there surely are shortcuts and you can apparently game Klout and buy followers, friends, and Likes. I have tried out many of them over time but I don’t believe that growing and pruning Twitter followers or paying money for followers and Likes actually builds a social media community.
Surely, all that buying and gaming does something, but it’s not community. Maybe it’s for bragging rights, maybe access to perks, or perhaps just to establish to the people in your space that you’re really a social media player and not someone who ignored social media as an essential aspect of your organization until last Thursday. Continue reading