Here is the beginning of the chapter review series I will post over the next few months from my book, A Survival Guide to Social Media and Web 2.0 Optimization. The book is doing very well, and I even have a couple of 5-star reviews. A big “Thank you” to the contributors and readers of Socialmedia.biz for your support!
This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike. So, while some of the chapters may seem basic to many of you, they are essential for those who are just starting out.
Chapter 1 of the book is about mapping a social media and Web 2.0 optimization strategy right out of the gate. A strong message throughout the entire book is to methodically build a solid and optimized presence in the Social Web that you can reasonably manage. Once that foundation is in place, adding and integrating new tools will be almost painless.
The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization.
Chapter 1: Creating your social media strategy
There are three general areas to keep in mind when planning a strategy for optimizing your presence in the Social Web: interactivity, sharing, and collaboration. Interactivity can come in the form of writing blog posts, commenting on others’ posts, tweets, or participating in social networking communities. Sharing can be as easy as uploading images and video clips onto media communities. Collaboration can be achieved by contributing to social bookmarking sites or wikis…