February 27, 2014

Add these 6 tools to improve your social workflow

twentyfeet
TwentyFeet is like Google Analytics for social media.

TwentyFeet, Gmail Inbox Checker, WhoTweetedMe & 3 more!

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaFor corporation founders like Bob Parsons of GoDaddy, managing social media workflow is paramount to staying in touch with customers and maintaining an existing client base. GoDaddy manages a social media account on Twitter, Facebook, Instagram, Flickr, YouTube, and Pinterest (and, likely, some that I’ve missed). However, if you’re a solopreneur or small business owner, social workflow is just as important as it is to the big leaguers.

I’m not part of a social media marketing agency or huge corporation, but just handling social marketing for my own individual blog requires me to use tools to improve workflow. Keeping up with the daunting aspects of social marketing makes it almost impossible to do anything else. The right apps, extensions, and software, however, have helped me do the work of many by helping me become organized and efficient. Continue reading

October 7, 2013

When selling social media, brand like a Realtor

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Target audience: Social marketers, PR professionals, SEO specialists, businesses, social media managers, online reputation management experts.

Chris AbrahamWhen you think about it, Realtors were the world’s first social media marketers — well before the Internet existed. Social networks predated the Internet and real estate agents have always been exemplary manifestations of shameless self-promoters while still being able to build reputation, trust, and confidence over time. I really think that we social media marketers should be more like Realtors — in fact, most of the top online influencers very much do follow in the footsteps of the humble neighborhood real estate agent.

I never understood the mad narcissism that real estate agents shamelessly flaunted everywhere in the form of portraiture on emblazoned cards, placards, for sale signs, circulars, mailers, and online. But I get it now — and I want to let out my inner real estate agent. And I really believe you should, too. Here’s why: Continue reading

October 2, 2012

How inbound marketing benefits businesses

Joanna Lord on Dreamforce and social media from JD Lasica on Vimeo.

Joanna Lord of SEOmoz on creating content that answers a need

Target audience: Marketers, businesses, content creators, PR professionals, journalists, general public.

JD LasicaI‘m a huge fan of Joanna Lord, who was one of the original partners here at Socialmedia.biz before moving on to become vice president of growth marketing at SEOmoz. I caught up with her the other day just after her appearance at Dreamforce in San Francisco, where she and Dharmesh Shah of HubSpot talked about how small businesses can play big through the use of inbound marketing.

Watch, embed or download the video on Vimeo. Continue reading

April 9, 2012

How sales and marketing can collaborate in social business


Image by VLADGRIN on BigStockPhoto.com

Social business disrupts traditional roles of B2B sales & marketing

Christopher RollysonSales and marketing sit on the edge of a massive disruption, and B2B professionals who realize it and act will reap enormous rewards. In a nutshell, the economics of “one-to-one” communications are networked now, which gives Sales huge new leverage. Meanwhile, Marketing has the opportunity to personalize its function in myriad ways. For one example, salespeople today go to their networks and try to create contacts for the pipeline using phone, email campaigns, referrals, etc. This is minimally scalable. Here’s the social business approach.

B2B sales

Social venues like LinkedIn, Twitter, Google+, mainstream media sites with comments, and blogs have created the opportunity for prospects and clients to connect with and educate each other very quickly, which enables them to be much smarter. They no longer depend on Sales to educate them as in the past. I met social marketer Paul Gillin recently, and he put it like this (paraphrased): “The sales funnel has inverted, the new funnel is: 1) go to where people are; 2) listen to what they care about (in their terms, not yours); 3) invite interaction (by helping them understand their situation); 4) respond to them and adjust your approach.” Continue reading

September 19, 2011

Golden rule of engagement: Always tell the truth

 

Tips on social CRM for brands from an industry expert

Guest post by
CRM Analyst, Software Advice

The greatest benefit of attending those big, bulky industry conferences is not the swag – although that free Apple TV was pretty sweet. Rather, it’s the opportunity to speak with some of the greatest thought leaders and innovators that attend. One of the more recognized leaders in the CRM industry is Marshall Lager of Third Idea Consulting. I was able to snag Marshall for a bit at last month’s CRM Evolution in New York to discuss the most buzzed-about topic at the conference: social CRM.

Interview highlights:

  • Social CRM is derived from tools that are entirely consumer-related: Facebook, Twitter, blogs, etc. People use these mediums to communicate and share experiences. Businesses are finally catching onto that, figuring out not only how to foster relationships in the social arena, but monetize them as well.
  • The first step in getting started with social CRM is simply signing up for an account. Once that’s done, it’s time to listen and find out what your customers are saying. Once you have that, you can start building a strategy around how you will use the networks. The goal is to personalize your company, making it “someone” that individuals can relate to.
  • Small businesses in particular can benefit from social media. SMBs already have that face-to-face direct rapport with their customers. Social media is a free way to extend that relationship, and because their customer base is still small, social media allows the small business owner to touch every single customer.
  • Questions to ask when building a social CRM strategy: How are we going to do social media? What do we want to focus on? What’s our personality? What are our rules of engagement?
  • The golden rule of engagement: Always tell the truth. It sounds simple, but it’s really important. If the customers trust you, they will come back. If they don’t, you’ve lost them completely.
Lauren Carlson is a CRM analyst for Software Advice. She writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation and customer service. Follow her on Twitter at @crmadvice.