May 1, 2014

Marshall Kirkpatrick on how to connect with social influencers

Marshall-Kirkpatrick
Journalist-turned-entrepreneur Marshall Kirkpatrick after his talk at the Social Media Breakfast Club in Oakland (Photo by JD Lasica).

Follow the data and add value: Little Bird CEO’s advice to journalists & entrepreneurs

Target audience: Entrepreneurs, journalists, Web publishers, businesses, brands, digital marketers, advertising agencies, SEO specialists, educators.

JD LasicaRemember the admonition of the Watergate generation? Follow the money.

Well, new times deserve a new adage, and Marshall Kirkpatrick has one for us: Follow the data.

Marshall, a longtime if far-away friend, flew down from Portland this week and gave a talk at our 5-year-old Social Media Breakfast Club in Oakland. (We’re hosting BlogHer co-founder Jory des Jardins on May 22.) And, boy, was it riveting, if you care about ways that enterprising journalists can parse data to gain a competitive advantage and entrepreneurs can use a new set of influencer tools to identify potential champions. Continue reading