December, with all its holiday cheer, eases the pace of conferences and events in social media, marketing, and technology.
This December I’m most excited about Le Web in Paris, the city of lights, love and Internet innovation. This year Le Web will focus on how Internet-driven devices are taking over the world; just look at how much time people spend surfing “le web” on their phones. I’m also thoroughly excited for the 2012 startup competition where sixteen emerging startups will duke it out on stage. To learn more about this great conference read my take on Le Web.
While successful, casual games are not known for being as social as true ‘social games’
Before there were lucrative games on Facebook, casual games have done very well existing on their own sites and on game portals. The casual game market paved the way for the social gaming market.
Problem is, beyond a leader board and some chat there’s never been anything majorly “social” about casual games. The “socialness” of casual games was the topic du jour for the panel “Casual Games Go Social” at the Social Gaming Summit in San Francisco. Speaking on the panel were:
Is viral the only economically feasible way to distribute a social game?
No, answered a panel of four game developers and publishers at the Social Gaming Summit in San Francisco which should have been called the “Facebook” gaming summit. Every time someone mentioned “social” gaming, someone asked the question, “Are you being social anywhere else?” The answer was always no.
That’s because by using viral hooks, the cost to acquire a player through Facebook is essentially costless. You can still pay to acquire players through Facebook advertising. None of the panelists during the session “Lessons from Leaders – Distribution” admitted they did. Although they did say they were willing to try as many realized that the viral “honeymoon” of collecting players goes very quickly soon after launch. Once it starts to settle down you have to look at other options, like traditional marketing, to gather more players.