April 16, 2012

A Success Summit for green business entrepreneurs

Free series will help you kick-start your social enterprise

This is Earth Week, and Green Marketing TV is putting on the first Green Business Entrepreneurs Success Summit, aimed at uniting purpose and profit for a sustainable planet. Socialmedia.biz founder J.D. Lasica is participating Thursday at 11 am ET, 8 am PT.

Guest post by Lorna Li
Founder, Green Marketing TV

Are you a green business owner or social entrepreneur who believes you can make a positive impact in the world without going broke? Have you always longed to start a sustainable business, but you’re not quite sure how to do it or don’t know what you want to sell?

Whether you’re an aspiring social entrepreneur or already have a sustainable business you want to take to the next level, you’ll get valuable information just by attending this free virtual event series.

The Green Business Entrepreneurs Success Summit

The Green Business Entrepreneurs Success Summit is a free virtual week-long series (let’s call it an alternative Green MBA), featuring the visionary leaders who are defining the green economy and ethical marketplace, plus marketing gurus who will help you take your business to the next level.

Here are the details:

When: April 16-20 (Monday to Friday), 2012

Cost: Free. Brought to you by Green Marketing TV

Registration: To get access to the calls, please register

Who should attend

  • Established green business owners and green business professionals
  • Mission-driven entrepreneurs who believe in sustainability
  • Green marketers & green product designers
  • Forward-thinking intrapraneurs driving corporate sustainability initiatives
  • Early-stage green startup entrepreneurs
  • Aspiring green and social entrepreneurs researching innovative business ideas
  • Change-makers seeking to unite purpose, passion and profit

What you’ll learn

  • Evaluating the marketplace & identifying your niche
  • Developing your visionary business idea
  • Raising capital through business plan competitions, crowdfunding & VC investment
  • Growing your business without going crazy
  • Marketing your business on a bootstrap budget

Panel topics for the summit

Monday April 16 | Track 1 – The Growth of the Green Economy & Ethical Markets

Here we cover the state of the sustainable economy and socially responsible markets. We’re going to look at the size of the LOHAS (Lifestyles of Health and Sustainability) market and uncover the hottest market opportunities. We will discover extraordinary companies that are solving the world’s most pressing concerns, and learn how they succeeded.

• What will it take to co-create a green economy?
• The greening of mainstream business in non-green markets
• Ways sustainable business is going global & improving social conditions
• Hottest opportunities in the $290 billion US LOHAS market
• Making green sexy: Guerrilla marketing tactics for small green businesses

Register now Continue reading

September 8, 2011

SOCAP 2011 in pictures

JD LasicaHere’s an Animoto video consisting of photos I took on the opening day of Social Capital Markets 2011 at Fort Mason in San Francisco — a breathtakingly beautiful day in the Bay Area that brought together 1,500 attendees at this year’s SOCAP conference to discuss social entrepreneurship, collective action, crowd-funded investmentments and lots more. Great to see all the familiar faces and good-hearted people working to promote social good and make the world a better place.

Here’s a Flickr photo set of SOCAP.

Related

Tips on attracting funding for a social enterprise (SOCAP 2008)

How to pitch your social enterprise (SOCAP 2008)