December 10, 2009

Do you have a strategy for social bookmarking and crowdsourcing?

Excerpt from Survival Guide Chapter 7: Sharing, not self-promotion, should be top of mind

survival-guide-toDeltina HayHere is part 7 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.

The book is meant to be a guide to building an optimized foundation in social Web for beginners and advanced users alike.

Chapter 7 of the book is about social bookmarking and crowdsourcing using news aggregators, enabling users to save and share their favorite Websites and determine the popularity of a news story, blog entry, or Website through various voting and rating systems.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

Copyright 2009 by Deltina Hay. All rights reserved.

A Social Bookmarking Strategy

The first thing to do is get a good feel for a number of social bookmarking sites. (In the print edition, there are some popular sites listed at the end of this chapter and on the resource CD.) Choose a couple that represent your interests. If you don’t feel inclined to do the research, I recommend starting with, Technorati, and StumbleUpon. Using these three sites should give you a broad reach into the world of social bookmarking. Before you begin using a bookmarking site, it’s important to become familiar with the guidelines. Some sites are much more stringent than others about bookmarking your own sites, or representing a business of any sort. It is best to go forward informed rather than risk getting a reputation for ignoring the rules, or worse, getting banned from a site. Continue reading

June 11, 2009

Amplify: Trying a new microclippnig service

Stowe BoydI have tried various ways to record links (bookmarks, etc.) and have them displayed on my blogs.

I used Delicious for a long while, but it seemed too disconnected from blogging. A few months ago, I started to use Tumblr and created and However, they aren’t really like other tumblr blogs, because their content is almost exclusively links, and the principal way that I expect people to interact with them is via a sidebar on the corresponding long-format blog, /message or /ground, respectively. There are also a short list of annoying feature glitches in this use case, although I love Tumblr for other purposes, like my blog.

So, today I stumbled across Amplify (thanks @cleverclogs), which seems pretty much perfectly designed to be a clipblog. I have started fooling with it, and have set up and I am presenting the RSS from /messageclips in the margin.

The app is built on top of WordPress, and feels like a real blogging tool:

amplify screenshot

Continue reading

January 2, 2009

Guide to content tagging in social bookmarking

Jason Falls at Social Media Explorer: The Practical Guide To Content Tagging In Social Bookmarking. Principal points:

Keep It Simple

I would recommend using no more than 2-3 tags per piece of content and keep the words very generic. If it’s about social media measurement then maybe tag it “socialmedia” and “measurement”. If you’re ever tempted to get into monitoring, ROI, quantifying success, etc., default
to “socialmedia” and “measurement”. And remember that tagging, especially in Delicious, is space sensitive. Thus “social media” will be tagged as “social” and then also as “media.” Be sure to eliminate the space and make it “socialmedia.”

Keep It The Same

Periodically Review

Don’t Bookmark Everything