November 1, 2012

Guide to events & conferences in December


A scene from Le Web London this summer. The original Le Web, in Paris, returns next month (Photo by kmeron on Flickr).

Ayelet NoffDecember, with all its holiday cheer, eases the pace of conferences and events in social media, marketing, and technology.

This December I’m most excited about Le Web in Paris, the city of lights, love and Internet innovation. This year Le Web will focus on how Internet-driven devices are taking over the world; just look at how much time people spend surfing “le web” on their phones. I’m also thoroughly excited for the 2012 startup competition where sixteen emerging startups will duke it out on stage. To learn more about this great conference read my take on Le Web.

For the full year, see our full Calendar of 2012 social media, tech and marketing conferences.

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September 10, 2012

3 low-cost Facebook campaigns that worked


Diogo Veríssimo won the grand prize in the Environmental Media Award’s essay contest.

Case studies showcase successful Facebook marketing

Target audience: Facebook marketers, social media strategists, businesses, brands.

Guest post by Rajat Garg
CEO, SocialAppsHQ

Companies that have an effective social engagement strategy in place, with a manageable timescale and structured implementation plan are able to find their customers, identify who the movers and shakers are, and connect effectively with them.

Our startup, SocialAppsHQ, already has conducted a number of successful social media campaigns on Facebook for our clients. Here’s a summary of the app campaign results for Harley Davidson, Reethi Beach Resort and the International Union for the Conservation of Nature.

Brasilia Harley Davidson: Increase in sales leads

1Brasilia Harley Davidson has creatively used SocialAppsHQ’s Sweepstakes App to generate interest in test driving. This campaign was focused on driving likes and generating sales leads for those who test drive a Harley Davidson. The campaign was run using Facebook ads, content marketing on Harley Davidson Brasilia Facebook page and leveraging SocialAppsHQ’s multi-lingual platform to target their audience. Continue reading