September 3, 2015

How to automate your social media marketing

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Photo by Ryan Somma (Creative Commons BY)

Target audience: Digital marketers, PR professionals, businesses, brands, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Chris AbrahamEven if you have enough money to hire an entire social media army as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots don’t even occur during the workday anymore. So, social media automation is key. It’s not optional, it’s not nice to have, it’s de rigueur.

Some say from 9 pm to midnight on Sunday. Other say “the highest number of clicks per tweet on average occurs late at night, between 2 AM and 4 AM, local time,” according to MarketingProfs.  And the scientists over at Buffer concur. In The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet

  • Tweets sent between 2:00 and 3:00 a.m. earn the most clicks on average
  • The highest number of clicks per tweet occur between 2:00 a.m. and 4:00 a.m., peaking between 2:00 and 3:00 a.m. The fewest clicks per tweet happen in the morning (when tweet volume is particularly high), between 9:00 a.m. and 1:00 p.m.

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