May 20, 2015

Content is king, so make sure your brand content stands out

OriginalContent
Marketers are turning to new tools to make sure the content is seen.

How Snapchat, Medium and LIFE IN HI-FI are emerging as key social marketing platforms

Ayelet NoffWith the current emphasis on content, marketers are faced with pressure to create engaging content that is shareable and discoverable. For years, Facebook has been viewed as the mecca for digital marketers. The network provides the tools necessary to measure campaign success while targeting specific audiences and engaging users.

However, one vital component is lacking in Facebook campaigns. With the increase of paid advertising on the network, it is harder for organic content to stand out. If organic reach is not possible on Facebook, what tools can marketers use to reach their audiences and ensure that their brand’s content is seen? Continue reading