January 5, 2015

Trends for 2015: Light apps, unbundled experiences

A timelapse created with Instagram’s Hyperlapse, one of a new breed of apps.

Why people are loving Facebook Messenger, RWND & Hyperlapse

Ayelet NoffThe past year has been a year of exciting revolutions in the mobile universe. New mobile messaging and sharing platforms in every conceivable medium — images, videos, texts and even two-letter words — are constantly inventing and reinventing new ways for us to communicate.

With different apps available in different mediums, communication is getting better. In the past we may have thought that the most convenient platform for messaging or socializing would be a one-stop-shop that enables communication across multiple mediums. These days, the latest trend is apps becoming ‘‘light.’’ With specialized apps becoming more popular and concise, it’s become clear that we no longer require a single outlet for our social mobile needs when different platforms can suit our specific needs perfectly and better convey a tailored experience. Continue reading

April 2, 2013

Mobile apps to smarten up your smartphone


Voxer, EDict, inTooch, Cue & Over help get it done

SchlemmingerWant to learn about new mobile apps that got our attention? Sign up for our email newsletter. Twice a month we feature an app that has been personally tested and meets the bar of smart: The app streamlines a task, intelligently delivers information to you or surfaces new insights or it simply helps you create better content faster. Click here to sign up for our newsletter.

Now, have a look below. Have you used any of these apps on your iPhone or Android? Have a different favorite instead? Please share! Continue reading

October 9, 2012

Should you build a mobile app or mobile website? [Infographic]

Target audience: Businesses, mobile operators, marketers, Web publishers, educators.

Guest post by Joanne Del Gigante
Vice President, MDG Advertising

There’s no doubt that mobile has gone mainstream with consumers increasingly on the move and companies seeking more ways to stay in front of their eyes and right at their fingertips. As a result, businesses are realizing the importance of maintaining a mobile presence, yet many are uncertain whether a mobile application or mobile website is the best way to go to reach consumers on the go.

To outline the basics and benefits of a mobile website vs. mobile app, MDG Advertising developed the infographic below. It outlines the options and opportunities behind both mobile methods, along with the facts and figures regarding reach and response to help companies make the right move to mobile. Continue reading