February 7, 2013

Streak: The best CRM system for small business?


CRM, public relations and small business unite

Shonali BurkeRemember when someone would say “CRM” and your eyes would glaze over?

While it’s now a huge industry, good CRM (customer relationship management) is a practice that many of those who are forward-looking-and-thinking marketing and public relations pros are meticulous about.

When it comes to those of us who are business owners as well … well, we have to know how to manage relationships with not just the media, bloggers, and our community, we also have to keep track of our business relationships that make a good CRM system for small business a necessity. Continue reading