June 30, 2014

5 Web tools that can power small business success


Post by Sharon Thomson

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Sharon-ThomsonThe challenge facing small businesses is that they have to compete against bigger, deep-pocketed competitors when selling products and providing services to clients and customers. While they can’t match their rivals’ budget or resources, they can take advantage of tools that can raise the quality of their communication and collaboration, help them execute better and produce higher quality results.

Below are five free or low-cost tools that will help small businesses get ahead. Some are project management systems and some are task management software — regardless, their goal is to enhance business productivity. See which ones work best for you.



Podio: Bringing it all together

1Podio: This online project management application facilitates communication and collaboration among team members across various project areas. The app enables your staffers to perform their tasks with enhanced organization and flexibility, leading to more timely, higher quality results. Users are given the ability to create different customizable apps depending on their business needs. Some of Podio’s useful features include commenting, task management, file sharing and other capabilities. Continue reading

February 12, 2014

Top 10 monitoring tools for Twitter & other social media platforms

Image by √oхέƒx™ on Flickr

How to stay on top of what your customers are saying about your business

Target audience: Marketing professionals, SEO specialists, PR pros, analytics managers, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Guest post by Megan Totka

MeganTotkaIf you’re going to use social media effectively for your small business, it’s important to stay on top of what’s being said about your business, your brand, and your industry. This roundup of social media monitoring tools can help you do just that.

One quick note: We’re not including HootSuite on this list, because most businesses already know about this one (and we’ve written about it many times in the past). However, if you haven’t heard of it, you should check it out: HootSuite is available in both free and paid versions and includes social media monitoring, automation, and analytics for multiple channels.

Our list contains five Twitter-specific tools, and five general tracking and analytics services that cover multiple social media platforms.

Did we miss any? What are your favorite social media monitoring tools — paid or free? Let us know in the comments! Continue reading