January 23, 2013

Lean Startup’s Eric Ries on building accountability into your startup

Learn to measure what’s truly valuable to business development

Target audience: Businesses, entrepreneurs, startups.

David SparkWhether it’s the minimum viable product (MVP), pivots or continuous deployment, entrepreneurs love quoting the tenets of The Lean Startup movement.

leanstartupconf_logo“The Lean Startup is more than just the parts that fit on a bumper sticker,” said Eric Ries, author of The Lean Startup and co-host of the third annual Lean Startup Conference in San Francisco. Continue reading

January 17, 2013

Techniques for working smarter — not harder

Work smarter because no one is impressed with how few hours you slept

Target audience: Businesses, entrepreneurs, startups, general audience.

David SparkBragging that you’ve worked a 16-hour day doesn’t actually increase your bottom line. Success comes from being smart about how you work, which doesn’t necessarily mean you have to forgo sleep and family to be successful.

Much of the advice Eric Ries’ book “The Lean Startup” speaks to working smarter, not harder. At The Lean Startup Conference in San Francisco, we asked attendees how they plan on working smarter, not harder this year. Check out this 1 minute 16 second video to see what they’re going to do. Will you do the same? Continue reading

December 14, 2009

Social media & startups: It’s a different ballgame

The social media disclaimer start-ups should know

socialmediaposttagcloudJoanna LordI get asked a lot: “How do I make money off social media?” Uhmm, well, you use the magic wand of online web awesomeness, obviously. Or maybe not. We have all read a million articles pointing us toward tools we should be using, things we should be considering, and the best practices we shouldn’t ignore. We get it: Social media is valuable. I think by now we all understand the importance of social media as a visibility engine and viral message maker. It can be used to enable conversations, announce information, put out fires, and so on.

It can do a lot. But it has limits. Ohhh buzz kill.

The reality of a start-up culture

Having lived in both Los Angeles and now Seattle, I have been surrounded with start-ups. In fact, it was a huge push for my location decisions in general. Start-ups face unique challenges, especially right now. No surprise there.

Start-ups also have a ton of options. They really are entering with a clean slate most of the time and, often, a huge number of resources. They have investors, boards, friends, family, old colleagues, old networks, etc., all pushing for them and offering a helping hand. So when it comes to deciding where they want to invest their energy and call in those favors, it can get tricky. Continue reading