The social media disclaimer start-ups should know
I get asked a lot: “How do I make money off social media?” Uhmm, well, you use the magic wand of online web awesomeness, obviously. Or maybe not. We have all read a million articles pointing us toward tools we should be using, things we should be considering, and the best practices we shouldn’t ignore. We get it: Social media is valuable. I think by now we all understand the importance of social media as a visibility engine and viral message maker. It can be used to enable conversations, announce information, put out fires, and so on.
It can do a lot. But it has limits. Ohhh buzz kill.
The reality of a start-up culture
Having lived in both Los Angeles and now Seattle, I have been surrounded with start-ups. In fact, it was a huge push for my location decisions in general. Start-ups face unique challenges, especially right now. No surprise there.
Start-ups also have a ton of options. They really are entering with a clean slate most of the time and, often, a huge number of resources. They have investors, boards, friends, family, old colleagues, old networks, etc., all pushing for them and offering a helping hand. So when it comes to deciding where they want to invest their energy and call in those favors, it can get tricky. Continue reading