December 21, 2011

Christmas is a perfect time to make havoc online

http://holderbaum.educationextras.com/Grinch%5B1%5D.jpgChris AbrahamIf you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusation; make a chastising video, post it, promote it, and kick it to viral! Turn it up to 11! If you have an axe to grind or a bee in your bonnet, and want to get sweet, sweet revenge, a once-a-year opportunity is upon you … Christmas!

We’re entering a time when most companies — and people — are ill-prepared to defend their online reputations while they’re spending every last minute of their “use it or lose it” end-of-year vacation time! Suckers! From now until some time in January.

If you’re interested in committing mischief, it’s time to put all your resources online.

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May 3, 2009

Real social media metrics from SM2

Fresh Air Fund Mentions Labeled with Outreach Dates

Chris AbrahamWhile Gerris digital, has been doing digital PR in the form of blogger relations, social media outreach, online brand promotion, Twitter and Facebook community management, and even reporting, we’ve tended to spend our resources more on operations than on metrics.

Once we got our hands on the social media metrics service SM2, by Techrigy, and started playing around, we kicked ourselves! Not only are metrics an awesome way of proving efficacy to our clients but they’re also amazing business development secret weapons, allowing us to create real-world scenarios that aid in our wooing of clients, both in casual correspondence as well as in proper proposals.

I would like to give you a quick run through some of the charts we have been creating for ourselves and our clients. The Fresh Air Fund has been nice enough to allow us to use their charts and metrics as examples of the kind of interesting and useful metrics we are able to collect and monitor.

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