February 27, 2015

Why community & marketing should be best buds

Maria Ogneva of Sidecar, right, with Evan Hamilton of Zozi and moderator Irene Koehler (Photo by JD Lasica).

Target audience: Community managers, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

JD LasicaHere, in the year 2015, the term community building no longer seems to command the heft and respect it once did. Today it’s all about growth hacking and social sharing and co-creation.

But, old school or not, community building still matters. For startups. For small businesses. For brands. For corporations.

Yesterday, we put on the 25th Social Media Breakfast East Bay in Oakland, sponsored by Lithium — I was the guest speaker at the first one, six years ago this month in Berkeley — and tackled the topic, “Secrets/Myths/Opportunities of Community Building.” Continue reading