The power of coupons to convert … and other mobile tips
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
Post by Andrew Lisa
Short message service (SMS) marketing is among the most direct and effective forms of marketing ever invented. It requires substantially less budget and technical know-how than other popular forms of digital marketing such as apps and social media marketing.
At its purest, in fact, SMS marketing is social marketing. Club promoters and entertainment publicists have used SMS marketing as a cornerstone of their campaigns to create buzz and increase sales since the technology appeared 22 years ago. Your business can, too. Just know the medium and develop a strong strategy. Continue reading