June 19, 2009

Twitter, Facebook Just ‘Virtual Ballrooms’

Chris AbrahamTools don’t matter, and the best ones get out of the way, allowing people to connect more easily and effectively. That was my big takeaway from last Friday’s second-annual Blog Potomac.

Obsessing about “what’s next” in online services and technology saps too much valuable attention away from what’s really important: connecting with people. We need to stop obsessing on what comes after Twitter and focus instead on how best to connect to, communicate with and relate to our clients, colleagues and consumers.

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