Social CRM solution leverages fans’ social networks
Target audience: Social media managers, marketers, brands, businesses, reputation and monitoring experts, metrics wonks, CRM specialists, nonprofits.
You may have noticed the proliferation of new platforms for managing your social media accounts that have sprouted up in the past couple of years. There’s not even an agreed-upon term on what to call them: social marketing tools? social media dashboards? a social relationship manager for brands? online community engagement tools? social customer relationship management (sCRM) platforms?
Sure, all of those and more. Each has a different set of strengths and a slightly different emphasis. Continue reading