December 10, 2013

Crowd Companies: A brand council for the collaborative economy

crowdImage by James Cridland on Flickr

Startup launches at LeWeb with a big idea

Target audience: Senior business executives, startup teams, innovators, product managers, marketers, operations leaders, sustainability leaders, social business strategists, PR pros, brand managers, social good advocates, educators, Web publishers, journalists, participants in the collaborative economy.

JD LasicaLast week I picked up the phone, and there was Jeremiah Owyang, a longtime friend, former partner of Altimeter Group and now the founder of a new startup. “JD,” he began, “I found the next phase of sharing.”

The last big wave, of course, has been social media. And while the social wave isn’t over, there’s a remarkable Next Big Thing rising up alongside it.

Today, on the first day of LeWeb in Paris, Jeremiah is announcing his new venture, Crowd Companies. (The beta site is now accepting sign-ups.)

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The idea behind Crowd Companies is that companies will increase their relevance and influence by tapping into the power of the crowd. But instead of launching a startup that attempts to ride the megatrend of the Collaborative Economy, Jeremiah is forming a brand council — the kind seen in other sectors — as a sort of meta-organization, a business association that will provide peer-to-peer knowledge, expert education from third parties and access to an innovation network of startups. Continue reading

March 21, 2013

SocialToaster: Super fans unite on behalf of brands

social-toaster-main

Social CRM solution leverages fans’ social networks

Target audience: Social media managers, marketers, brands, businesses, reputation and monitoring experts, metrics wonks, CRM specialists, nonprofits.

JD LasicaYou may have noticed the proliferation of new platforms for managing your social media accounts that have sprouted up in the past couple of years. There’s not even an agreed-upon term on what to call them: social marketing tools? social media dashboards? a social relationship manager for brands? online community engagement tools? social customer relationship management (sCRM) platforms?

Sure, all of those and more. Each has a different set of strengths and a slightly different emphasis. Continue reading