June 18, 2014

11 steps to creating truly awful content

If you can’t be the best, why not be the worst?

Target audience: PR professionals, marketers, content creators, brand journalists, communicators.

David SparkWouldn’t it be great if someone could simply explain to you the secret to creating great content? Maybe they could walk you through it with just a dozen steps. Thousands of people like you will gravitate toward such an article. It could be called “How to Create Great Content” and you can cross your fingers that it doesn’t include the same redundant advice (e.g., “Create something interesting that would be of value to your audience”).

BadEgg300Have you noticed that these “How to Create Great Content” articles are written by the dozens if not hundreds. They’re all useless. In fact, I wrote an article on just that sad reality (READ: “Why I’m Annoyed By All ‘How to Create Great Content’ Advice”).

The only way to create great content is to do it over and over again until you get good at it. And then once you’re good at it, keep doing it until you’re better at it. Continue reading