Establish yourself as an expert through guest posts
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at SEOmoz and is republished with permission.
Guest blogging is riding high right now and the whole Internet Marketing sphere is buzzing with talk about it. Some people consider guest blogging to be a powerful tactic, while others disparage the idea, saying that guest blogging is misunderstood and people are misusing it.
Leverage the power of Google Plus to increase visibility
Guest post by Cyrus Shepard
It’s no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.
Afew years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I’m sure of now is that Facebook advertising is here to stay.
According to the State of Inbound report that HubSpot put out this year, “42% of marketers say Facebook is critical or important to their business.” That percentage has gone up 75% from where it was just a few years ago. Talk about up and to the right! Continue reading →
It’s easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we’ve grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There’s an art to increasing a blog’s traffic, and given that we seem to have stumbled on some of that knowledge, I felt it important to give back by sharing what we’ve observed.
Target your content to an audience likely to share
1When strategizing about who you’re writing for, consider that audience’s ability to help spread the word. Some readers will naturally be more or less active in evangelizing the work you do, but particular communities, topics, writing styles and content types regularly play better than others on the web. For example, great infographics that strike a chord (like this one), beautiful videos that tell a story (like this one) and remarkable collections of facts that challenge common assumptions (like this one) are all targeted at audiences likely to share (geeks with facial hair, those interested in weight loss and those with political thoughts about macroeconomics respectively). Continue reading →
Target audience: Businesses, Web publishers, website optimization firms, nonprofits, educators, general public.
Any website wants to provide users a great user experience, and a fast site improves overall site quality and increases user satisfaction. Everybody deserves a fast Web experience.
How to accomplish that? I’ll list a variety of factors to make your site zippier, plus useful tips from Yahoo and Google. Apologies: Some of this will be extra geeky! (And note: Make a backup of your site before starting!)
Leverage browser caching
1“Expires headers tell the browser whether a resource on a website needs to be requested from the source or if it can be fetched from the browser’s cache,” CJ Patrick writes. “When you set an expires header for a resource, such as all jpeg images, the browser will store those resources in its cache. The next time the visitor comes back to the page it will load faster, as the browser will already have those images available.” Continue reading →
I‘m a huge fan of Joanna Lord, who was one of the original partners here at Socialmedia.biz before moving on to become vice president of growth marketing at SEOmoz. I caught up with her the other day just after her appearance at Dreamforce in San Francisco, where she and Dharmesh Shah of HubSpot talked about how small businesses can play big through the use of inbound marketing.