February 13, 2013

The real benefits of guest blogging

Photo by Global Innovation Game via Creative Commons

Establish yourself as an expert through guest posts

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at SEOmoz and is republished with permission.

By Moosa Hemani
SETalks.com

Guest blogging is riding high right now and the whole Internet Marketing sphere is buzzing with talk about it. Some people consider guest blogging to be a powerful tactic, while others disparage the idea, saying that guest blogging is misunderstood and people are misusing it.

Who’s right? I recently did a cartoon post on my blog discussing how guest blogging is powerful and how it is misused by many who have failed to understand the scope of awesomeness in this practice. Continue reading

November 12, 2012

10 tips to take advantage of Google+ for SEO

Leverage the power of Google Plus to increase visibility

Guest post by Cyrus Shepard

It’s no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

Not so with Google+. Continue reading

November 8, 2012

5 Facebook marketing resources you didn’t know about

Facebook’s secret world of marketing resources

Guest post by Joanna Lord
SEOmoz

Afew years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I’m sure of now is that Facebook advertising is here to stay.

According to the State of Inbound report that HubSpot put out this year, “42% of marketers say Facebook is critical or important to their business.” That percentage has gone up 75% from where it was just a few years ago. Talk about up and to the right! Continue reading

October 18, 2012

15 ways to increase traffic to your blog


Creative Commons image on Flickr by RIFAQ

Guest post by Rand Fishkin
CEO, SEOmoz

It’s easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we’ve grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There’s an art to increasing a blog’s traffic, and given that we seem to have stumbled on some of that knowledge, I felt it important to give back by sharing what we’ve observed.

Target your content to an audience likely to share

1When strategizing about who you’re writing for, consider that audience’s ability to help spread the word. Some readers will naturally be more or less active in evangelizing the work you do, but particular communities, topics, writing styles and content types regularly play better than others on the web. For example, great infographics that strike a chord (like this one), beautiful videos that tell a story (like this one) and remarkable collections of facts that challenge common assumptions (like this one) are all targeted at audiences likely to share (geeks with facial hair, those interested in weight loss and those with political thoughts about macroeconomics respectively). Continue reading

October 17, 2012

15 killer tips to speed up your website


Creative Commons image on Flickr by LifeSupercharger

Speed up your page load times for a better user experience

Guest post by Armin Jalili
SEOmoz

Target audience: Businesses, Web publishers, website optimization firms, nonprofits, educators, general public.

Any website wants to provide users a great user experience, and a fast site improves overall site quality and increases user satisfaction. Everybody deserves a fast Web experience.

How to accomplish that? I’ll list a variety of factors to make your site zippier, plus useful tips from Yahoo and Google. Apologies: Some of this will be extra geeky! (And note: Make a backup of your site before starting!)

Leverage browser caching

1“Expires headers tell the browser whether a resource on a website needs to be requested from the source or if it can be fetched from the browser’s cache,” CJ Patrick writes. “When you set an expires header for a resource, such as all jpeg images, the browser will store those resources in its cache. The next time the visitor comes back to the page it will load faster, as the browser will already have those images available.”
Continue reading

October 2, 2012

How inbound marketing benefits businesses

Joanna Lord on Dreamforce and social media from JD Lasica on Vimeo.

Joanna Lord of SEOmoz on creating content that answers a need

Target audience: Marketers, businesses, content creators, PR professionals, journalists, general public.

JD LasicaI‘m a huge fan of Joanna Lord, who was one of the original partners here at Socialmedia.biz before moving on to become vice president of growth marketing at SEOmoz. I caught up with her the other day just after her appearance at Dreamforce in San Francisco, where she and Dharmesh Shah of HubSpot talked about how small businesses can play big through the use of inbound marketing.

Watch, embed or download the video on Vimeo. Continue reading