November 12, 2013

Google Hummingbird tries to remove the masks

masked-character
Image by Frank Kovalchek on Flickr

This is the second of a two-part series on Google Hummingbird. Also see:
Google demands your papers with Hummingbird

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, educators, Web publishers, journalists.

Chris AbrahamIam back in the dating pool and have really enjoyed hearing everyone’s war stories. They’re, of course, first-world-problems; and, most of them feel like they’re torn directly from romcoms and sitcoms: “he was a decade older than his photo” and “he looked nothing like his photo” or “he was nothing like the way he described himself,” and “I really felt like I was bait-and-switched” and even, “if he thought he could lure me here under false pretenses and then make it all good on charm and personality, it didn’t work: he was charmless and lacked personality.”

Google feels the same way.

But because Google was built by an army of earnest, hopeful, and lonely nerds, it has taken over five years for Google to get a clue. Continue reading

September 26, 2013

7 strategies for succeeding in the new Google Search

search
Image by Fairfax County on Flickr

Changes in search results require changes in content & marketing strategies

This is the second of a two-part series on Google Search. Also see:
Content strategies to deal with Google Panda & Google Penguin

Target audience: Marketing professionals, SEO specialists, PR professionals, mobile strategists, businesses, nonprofits, Google Plus users.

Chris AbrahamAcouple years ago, search engine optimization (SEO) held a lot of secrets. But that’s not quite as true today.

To a large extent, SEO today has become a war between Google’s vision of what quality and valuable search results should look like — and the rewards conferred to anyone who can just produce content that meets those stringent standards — and an entire industry that is committed to finding every shortcut and loophole possible and systematically exploiting those loopholes for as long as possible until they’re closed. The entire SEO industry has been almost entirely fueled by exploiting shortcuts, loopholes, link syndicates, link conspiracies, strategic linking, shadow linking, and shadow content. And it’s mostly worked, too, until recently. Until Google really started rolling out Panda and Penguin algorithms, as I wrote about Monday. Continue reading

September 17, 2013

How Google’s new tabs on Gmail changed email marketing forever

gmail

Are e-newsletters becoming an obsolete marketing tactic?

Ayelet Noff Ilove the new Gmail tabs. Why? Because they filter out so much of the “less important” email that I used to get in my main inbox without requiring any action by me, so that I can focus on the truly important emails that require my attention.

Now, when I say “less important” email, I don’t mean spam – I mean all those promotional mails and newsletters from businesses and brands that may have interested me some time in the past or may still interest me somewhat now, but are really not important enough to carry my attention away from the emails that really matter. For example, knowing that my favorite clothing store has a special for the next week and all clothes are 50% off is perhaps something I would be interested to know, however, with this promotional email now being directly transferred to a separate tab in my inbox, I no longer even give it the little attention span that I would have given it before Gmail came out with its new tabs system. Continue reading

May 30, 2013

Seventeen inside tips for improving your blog

Noahsdad.com

Can you still succeed at blogging? Noahsdad.com serves as our case study

Target audience: Bloggers, marketing and PR professionals, SEO specialists, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at SEOmoz and is republished with permission.

By Dan Shure
Owner, EvolvingSEO

DanShureBlogging is tough these days. It’s a crowded realm with a staggering amount of people in the game. According to Pingdom, by the end of 2012 there were:

• 59 million WordPress blogs
• 88 million Tumblr blogs
• 634 million total websites

Fifty-nine million WordPress blogs. Impressive. If you haven’t started yours, don’t give up! Some writers among us has achieved that success – and you can, too. You just need to know how to go about blogging in today’s landscape. Continue reading

January 15, 2013

‘Optimize’: A discussion with marketing expert Lee Odden

LeeOddenLee Odden on stage (Courtesy of ionSearch via Creative Commons)

How to achieve an ‘optimized state of mind’

Shonali BurkeIdon’t do a lot of book reviews because I don’t like to skim books. I really read them, and that takes time.

OptimizeHowever, one book I couldn’t put down was Lee Odden‘s Optimize, which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). I was so excited when it arrived that I immediately started thumbing through it.

Yup, that’s a photo of my copy of the book, with all those little flags, and sticky thingummies.

It’s just a terrific book – not just about SEO (search engine optimization) but much more about getting into an “optimized state of mind.” That is “where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement.”

And if you’re going to stay competitive in today’s marketplace – forget about excelling, it takes so much to just stay abreast – you have to be able to do this. Ideally, you’ll start to do it better and better. Continue reading

November 12, 2012

10 tips to take advantage of Google+ for SEO

Leverage the power of Google Plus to increase visibility

Guest post by Cyrus Shepard

It’s no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

Not so with Google+. Continue reading