Lee Odden on stage (Courtesy of ionSearch via Creative Commons)
How to achieve an ‘optimized state of mind’
Idon’t do a lot of book reviews because I don’t like to skim books. I really read them, and that takes time.
However, one book I couldn’t put down was Lee Odden‘s Optimize, which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). I was so excited when it arrived that I immediately started thumbing through it.
Yup, that’s a photo of my copy of the book, with all those little flags, and sticky thingummies.
It’s just a terrific book – not just about SEO (search engine optimization) but much more about getting into an “optimized state of mind.” That is “where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement.”
And if you’re going to stay competitive in today’s marketplace – forget about excelling, it takes so much to just stay abreast – you have to be able to do this. Ideally, you’ll start to do it better and better. Continue reading →
Leverage the power of Google Plus to increase visibility
Guest post by Cyrus Shepard
It’s no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.
Do you know what is the most common question that I get every day on social media, forums or email?
“How do I get insights about my Google Analytics data?”
People approach me saying that they have had a Google Analytics account for years, but that they look only at page views or the number of visitors they get.
This is wrong. This is so wrong when they have powerful free Web analytics tools that they can leverage to learn more about their visitors and use those insights to better serve their visitors. Continue reading →
It’s easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we’ve grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There’s an art to increasing a blog’s traffic, and given that we seem to have stumbled on some of that knowledge, I felt it important to give back by sharing what we’ve observed.
Target your content to an audience likely to share
1When strategizing about who you’re writing for, consider that audience’s ability to help spread the word. Some readers will naturally be more or less active in evangelizing the work you do, but particular communities, topics, writing styles and content types regularly play better than others on the web. For example, great infographics that strike a chord (like this one), beautiful videos that tell a story (like this one) and remarkable collections of facts that challenge common assumptions (like this one) are all targeted at audiences likely to share (geeks with facial hair, those interested in weight loss and those with political thoughts about macroeconomics respectively). Continue reading →
Target audience: Businesses, Web publishers, website optimization firms, nonprofits, educators, general public.
Any website wants to provide users a great user experience, and a fast site improves overall site quality and increases user satisfaction. Everybody deserves a fast Web experience.
How to accomplish that? I’ll list a variety of factors to make your site zippier, plus useful tips from Yahoo and Google. Apologies: Some of this will be extra geeky! (And note: Make a backup of your site before starting!)
Leverage browser caching
1“Expires headers tell the browser whether a resource on a website needs to be requested from the source or if it can be fetched from the browser’s cache,” CJ Patrick writes. “When you set an expires header for a resource, such as all jpeg images, the browser will store those resources in its cache. The next time the visitor comes back to the page it will load faster, as the browser will already have those images available.” Continue reading →
I‘m a huge fan of Joanna Lord, who was one of the original partners here at Socialmedia.biz before moving on to become vice president of growth marketing at SEOmoz. I caught up with her the other day just after her appearance at Dreamforce in San Francisco, where she and Dharmesh Shah of HubSpot talked about how small businesses can play big through the use of inbound marketing.