July 20, 2012

SES conference returns to SF next month

Some of the speakers at SES San Francisco 2012.


Socialmedia.biz readers get 20% discount for big search gathering

Guest post by Byron Gordon
VP, Social Media Marketing, SEO-PR

Wondering what Marissa Mayer has in store for Yahoo?

It’s never a dull moment in the search and social media marketing world, and to capture the latest trends, SES conference & Expo returns to San Francisco for a weeklong hands-on education and training series to keep marketing and advertising professionals up to date on the latest trends in search and social media.

What:  Some brand new panels will be showcased, featuring insights from experienced SEO (Search Engine Optimization) and PPC (Pay Per Click) professionals alike, including presentations on the newest social media marketing tools. Attendees can expect to get answers to the following:

  • Understand how both big brands and small businesses are leveraging Pinterest for increased traffic and conversions.
  • Learn how to evaluate automation tools and measure potential returns on investment.
  • Learn how to avoid being impacted by the next Google update (Panda and Penguin victims take note!).
  • Learn how to execute an effective Targeting/Remarketing strategy – don’t let your website fall into the 90% of those who visit it without completing any action.

A favorite roundtable forum repeats itself: Meet the Experts. It’s an opportunity for attendees to learn, network and share information with peers and leading industry speakers and specialists. Get a preview of its popularity by watching the Meet the Experts roundtable at this year’s SES Toronto 2012. Continue reading

June 18, 2012

Keep blogging even after you fracking hate it

http://goinglikesixty.com/wp-content/uploads/2007/10/i-have-nothing-to-say.gifChris AbrahamThere’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. To be honest, it really doesn’t matter what you do to keep your blog running on a daily basis, but it’s essential that you don’t allow your blog to be categorized as “archived” by search engines, to say nothing of being forgotten by your readers. First, I will address why keeping your blog updated is essential to search engines and how fickle Google is. Google is worse than a Harvard Dean when it comes to judging you. “What have you done lately” is the name of the game and it is better for your career as a blogger to write filler during those times you’re not in the blogging mood: you’re having a crisis of faith, distracted by something else, or time-crushed by a well-paying job, for example.

Continue reading