August 11, 2014

Top takeaways from a growth hacking conference

Rand Fishkin, founder of Moz, speaking at the Weapons of Mass Distribution conference in San Francisco on Thursday.

Make sure your content is unique, relevant and looks great

Target audience: Marketing professionals, SEO specialists, entrepreneurs, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

JD LasicaToday, it seems, just about all startups — and even more mature companies — want to wield the growth hacking buzzsaw. Growth hacking was the theme that drew several hundred marketers, entrepreneurs and business strategists to the Hotel Kabuki in San Francisco on Thursday for the fancifully named Weapons of Mass Distribution conference put on by 500 Startups.

And while growth hacking may be hot hot hot right now — even marketing consultant Sean Ellis, who coined the term, was on hand — the impressive lineup of speakers made it clear that to succeed, a new enterprise can’t spin flax into gold. You’ve got to have some kick-ass idea to begin with, and you have to have a product team that knows how to execute. And then, yes, by all means, call in the growth hackers and marketers to run the numbers, size up your analytics, get feedback from customers, and create a virtuous product development loop that fast-tracks your company on to its inevitable trajectory of fame, riches and a guest spot on Jason Calacanis’s “This Week in Startups” podcast.

I captured some of the magic on stage and in the room in this Flickr photo set. (Ah, Flickr, you were on that fast track once!) Continue reading

July 20, 2012

SES conference returns to SF next month

Some of the speakers at SES San Francisco 2012. readers get 20% discount for big search gathering

Guest post by Byron Gordon
VP, Social Media Marketing, SEO-PR

Wondering what Marissa Mayer has in store for Yahoo?

It’s never a dull moment in the search and social media marketing world, and to capture the latest trends, SES conference & Expo returns to San Francisco for a weeklong hands-on education and training series to keep marketing and advertising professionals up to date on the latest trends in search and social media.

What:  Some brand new panels will be showcased, featuring insights from experienced SEO (Search Engine Optimization) and PPC (Pay Per Click) professionals alike, including presentations on the newest social media marketing tools. Attendees can expect to get answers to the following:

  • Understand how both big brands and small businesses are leveraging Pinterest for increased traffic and conversions.
  • Learn how to evaluate automation tools and measure potential returns on investment.
  • Learn how to avoid being impacted by the next Google update (Panda and Penguin victims take note!).
  • Learn how to execute an effective Targeting/Remarketing strategy – don’t let your website fall into the 90% of those who visit it without completing any action.

A favorite roundtable forum repeats itself: Meet the Experts. It’s an opportunity for attendees to learn, network and share information with peers and leading industry speakers and specialists. Get a preview of its popularity by watching the Meet the Experts roundtable at this year’s SES Toronto 2012. Continue reading