December 20, 2012

How to optimize your Facebook fan page SEO

7 key ways to push your Facebook page to the top of search engine results

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Facebook administrators. This article appeared at SEOmoz and is republished with permission.

By Nathan Latka
Co-founder, Heyo

There are a lot of rumors going around about the proper ways to optimize your Facebook fan page for the search engines (SEO). Some people suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page. If you’re anything like me, you don’t particularly have time to sit around and search for a tip here and a tip there, only to find out weeks later that it did you no good.

This post provides a few more tips on optimizing your Facebook page for SEO right now.

Choose the best name for your Facebook page

1This may sound like a no-brainer. However, it’s the most basic step when it comes to optimizing your brand on Facebook, and is also the most important.

There is always the temptation to stuff your fan page name with tons of keywords, like “Bob’s Bakery – Muffins, Bagels, Cookies, Breads – Catering & Events.” In actuality, having a name like this can hurt your viral growth rate inside Facebook. If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends. In fact, people can even hide your updates from their news feed – the horror!

Don’t be too generic, either. Facebook’s intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans.

Quick tip: The first word in your fan page title is given the most weight by Google.

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October 22, 2012

A visual guide to rich snippets [Infographic]


Rich snippets: Concert dates in Google.

This is the first of a two-part series. Also see:
Why Google Authorship matters to your business

Guest post by Selena Narayanasamy
Director of Strategy Development, BlueGlass Interactive

If you’re not familiar with rich snippets, they’re data, included in the code of a page, designed to summarize the content of a webpage in a way that makes it even easier for users to understand what the page contains.

We see rich snippets on tons of search engine results pages, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show us that what we’re searching for is within reach on a particular site. Continue reading