July 31, 2012

Don’t mess with Texas (or reddit)

This is the second of two parts. Also see:
reddit is the elephant in the room of social media marketing

http://imgs.xkcd.com/store/imgs/8bit-1.pngChris AbrahamMy recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as possible, you will never be rewarded unless and until you really commit to reddit. I have been with reddit way over 5 years and I have yet to get any traction there. Like I said last week in Reddit is the 800-pound Gorilla in the room, commit to reddit completely. Eschew Facebook and Twitter for a little while and replace Flipboard on your iPad with reddit. Commit making reddit your morning news and the novel you read before you go to sleep. This week, I want to add a few more specific tips. Continue reading

July 30, 2012

reddit is the elephant in the room of social media marketing

This is the first of two parts. Also see:
Don’t mess with Texas (or reddit)

Chris Abrahamreddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. While people are writing post-after-post about Pinterest, So.cl, Google+, Facebook, Instamatic, and Twitter, reddit’s eating everyone’s lunch – at least when it comes to authentic bottom-up self-organization. Continue reading

July 27, 2011

How to add value through your blog

Strategies for standing out in a world without context

Chris AbrahamI am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that my bloggers tend to write based on a lot of assumed context. When they write my company name, they might choose AH instead of Abraham Harrison; and, since that AH is on a corporate blog, they might forget to link it to the best page in the corporate website.

They simply assume that people who are reading content from Marketing Conversation or Because the Medium is the Message — or even an article on the corporate website — are in on the joke. That they grok the context.

Not only is that not true, but it is dangerous, because I am guilty of it myself. I would say north of 80% of the people I engage with on a daily basis online don’t know that I am president of a digital agency with over 50 staff and dozens of clients.  See, I make the same assumptions.

I assume that I shouldn’t be so self-referential because “they” surely know who I am by now, I have been branding for years. Pretty darn shamelessly if you ask me — at least I thought so.  Not so.

Brand perceptions don’t keep up with reality

And I have not even gotten to the most important part: Even if people know who you are, what you do, the company you own, and its products and services intimately, their brand perception hasn’t evolved at the speed of your business.  What I did in 2006 is quite a bit different than what Abraham Harrison does now, as a company.

Even worse, after we spend all of this time, resources, hours, money, and brain trust on creating insightful analysis and share it for free on our blogs and via Twitter and Facebook, we’re living in a Derridian world: “there’s nothing outside the text.”  Let me explain. Continue reading

September 28, 2009

Premiumcast: Making Money from Podcasting

Paul Colligan, CEO of Premiumcast

Paul Colligan, CEO of Premiumcast.com

David SparkThis interview is part of my series “Making Money from Podcasting” (read summary “9 Successful Techniques for Making Money from Podcasting”) where I interview podcasters who are actually generating revenue from their podcasts. There are many techniques, and here’s one person’s tale of how he’s making money from podcasting.

Build an audience and sell premium podcasts

Paul Colligan is the CEO of Premiumcast.com, a company that builds and sells an RSS-subscriber management technology. It’s different than traditional podcasting in that Premiumcast creates personalized RSS feeds. With traditional podcasting, the podcaster sends out a single RSS feed that everyone subscribes to. The publisher has no control over that relationship with that listener. The listener is in complete control, choosing when to turn you on and off.

PremiumcastWith a personalized Premiumcast RSS feed podcast publishers can control the relationship with every single listener. And one of the primary things you can do with that controlled relationship is charge for the podcast. Since it’s personalized, you know the status of every single subscriber. For example, if subscriber #423 is up for renewal and they don’t pay, you can turn off their specific feed, but keep #424 going since they did renew.

Publishers also have control of how podcasts are delivered for new subscribers.  With traditional podcasting, when a person subscribes, the first program they get is the one that’s most recently published. With a Premiumcast, when you get a new subscriber, you can begin their podcast feed at episode #1 and deliver it sequentially over time – once a week, once every day, whatever.

Interview (Time: 12:37)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download MP3

There’s a whole host of other personalized control mechanisms you can deliver or impose in terms of types of content (e.g. audio, video, PDF) and timing of the content. It’s essentially up to the publisher how they want to manage their service for their customers.

Premiumcast does not manage the publisher’s payment nor take a percentage of what the publisher charges. Premiumcasts are simply a flat fee. The cost is $97 a month for the standard version and $147 a month for the unbranded version. The unbranded version means you can erase all mentions of Premiumcast on your feed and on your site, and make it appear 100 percent your own.

How to create a podcast that people are willing to pay for

Continue reading

March 3, 2009

Practically painless FeedBurner Google transition

feedburnerDeltina HaySeveral of my clients have expressed concern over having to transfer their RSS feeds from the traditional FeedBurner platform to the new Google Feedburner platform. Google is now requiring that Feedburner users make this transition, so I do recommend doing this right away.

I made the transition myself to make sure there were no surprises along the way before I told others to take the plunge, and I am happy to report that the transition was practically painless. I transferred all of my feeds in one fell swoop and tested both the remote subscriptions and the email subscriptions. I also ran Feed Validator on each feed.

Google has done a fine job of making the process as painless as possible.

Here is all you should need to do as long as you don’t use the MyBrands feature:

Continue reading

January 28, 2009

Streamlining your social Web presence in 6 steps

Deltina HayFollowing the advice of social media and Web 2.0 experts, you have established your own blog and joined a number of social sites, including Facebook, MySpace, LinkedIn, Twitter, YouTube, Flickr, LibraryThing, and Upcoming.org, among others. Now, the experts say you must add content to each of these accounts regularly to keep them dynamic. So, how’s this supposed to make your life easier?

Relax. With some careful planning, you can streamline the process of keeping all of your Social Web accounts fresh and engaging without breaking your back or the bank. The trick is to make your social accounts work together. Most social sites use the concept of open source to make it easy for developers to write applications that enhance the features of the site. For our purposes, we will look at applications that can help us streamline our existing presence in the Social Web.

To demonstrate what I mean about streamlining the process, I’ll start with an example. Imagine that you have the following social media tools and accounts already in place on the Social Web:

  • A WordPress Blog
  • A Facebook Profile
  • A Facebook Page
  • A MySpace Page
  • A YouTube Account
  • A Flickr Account
  • A Twitter Account
  • An Upcoming.org Account
  • A GoodReads Account

Continue reading