Rich snippets: Concert dates in Google.
This is the first of a two-part series. Also see:
• Why Google Authorship matters to your business
Guest post by Selena Narayanasamy
Director of Strategy Development, BlueGlass Interactive
If you’re not familiar with rich snippets, they’re data, included in the code of a page, designed to summarize the content of a webpage in a way that makes it even easier for users to understand what the page contains.
We see rich snippets on tons of search engine results pages, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show us that what we’re searching for is within reach on a particular site. Continue reading