March 24, 2014

Do your Twitter followers matter to your brand?

Hard at work

Think about the kind of Twitter users you follow back

Post by Tristan Anwyn

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

When you were at school, there was a good chance that if you got caught hanging with the troublemakers, you were considered guilty by association.

Nowadays, the company you keep online can affect your brand’s reputation for good or ill. Just ask Republican politician Newt Gingrich, who ran into a mini-scandal during his 2012 presidential campaign when it came to light that 92% of his Twitter followers were fake accounts.

So how does the company you keep affect your brand? Continue reading

October 23, 2013

Burnish your brand’s reputation, don’t ‘manage’ it

reputation

Reputation management is not about dressing up mistakes

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamIf you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.

Most online reputation management (ORM) agencies can easily take back all the land you’ve ceded to negative reviews, rigorous and vigorous besmirchment, and terrible happenstance; however, this is all assuming you’ve been done wrong.

I call this scenario “the clean.” The crime scene may well be bloody and I may well need to don a Hazmat suit, fill my bucket with Clorox bleach, and get scrubbing with my stiff brush until the apartment is again rentable. The crime is over, it’s unlikely to repeat, and my job is just to restore the scene to normal. Continue reading

April 24, 2013

Using social media to enhance your brand’s reputation

reputation

Maintain your social profiles for better search results

Guest post by Cara Aley

caraaleyWith your company focused on its business goals and set up on social channels, it’s critically important that your online business reputation be one that is polished and positive. As you’re likely to be in the market for new customers, clients, partners or investors, it’s important that when they run a Google search on your business or startup, not only are you properly search engine optimized but that meaningful and positive results appear.

Social media as a marketing strategy is an important method for ensuring that this happens, and should be prioritized as much as or more than any other marketing strategy. I’ll explain why.

Understand SEO

Social media profiles are critical for search engine optimization (SEO). You know what SEO is. (See Socialmedia.biz’s series on online reputation.) Now it’s time to start building those social media profiles in order to improve your SEO. Continue reading

October 10, 2012

How to boost your Klout score with Flipboard

Give more than you take — and get rewarded for it

Chris AbrahamI’ll get to the point: My secret to being amazingly and profoundly engaged with so many of my followers on Twitter, my friends on Facebook, and my circles on Google+ is because I cheat.

Whenever I am between things, in lines, waiting for something, and even on boring conference calls, I pull up Flipboard and read what my followers, friends, and circles are sharing and I generously retweet, +1, like, favorite, share and comment. I believe that Flipboard is my secret weapon when it comes to improving and maintaining my Klout score. Why? Well, the more I give, the more I get. The more items I honestly and earnestly retweet, favorite, +1, like, and share, the more willing and game the people I share are also willing to take the few seconds it takes to retweet me back. Continue reading

August 29, 2012

Remove those regrettable online reputation tattoos

Chris AbrahamThe way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future — trapped and ashamed. No matter how young you may be, reading these words, you need to start thinking long-game when it comes to your online reputation.

You’re at the mercy of the Panopticon: networked cameras are almost ubiquitous

Your online reputation on Google Search is a culmination of all your separate, discrete (or indiscreet) choices — sort of like tattoos — and it’s always easier to not get inked in the first place than it is live with the consequences or go through the pain and expense of having all of your tribal, prison, lower-back, ankle, neck, and face tattoos removed. Continue reading

August 22, 2012

Own your online reputation with help from your friends

Chris AbrahamMany hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards. You can either do it yourself, about yourself, for yourself, or you can start the equivalent of an online reputation club, inviting friends, family, your colleagues, and your industry to start building a universe of content that is germane and salient to who you are, what you believe, what you’ve done, and what you’re doing as well as who they are, what they believe, what they’ve done, and what they’re doing.

Continue reading