Online reputation management tries to replace negative results with positive & neutral entries
While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results of organic search itself is, indeed, akin to getting involved in a land war in Asia. Most folks know only of the fierce fighting associated with organic search engine optimization (SEO), a process by which we write copy, optimize architecture, use keywords, add hyperlinks, and interlink sites in order to associate a keyword phrase with our particular brand, product, service, and site; another, larger battle is online reputation management, or ORM. Continue reading →
Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards. You can either do it yourself, about yourself, for yourself, or you can start the equivalent of an online reputation club, inviting friends, family, your colleagues, and your industry to start building a universe of content that is germane and salient to who you are, what you believe, what you’ve done, and what you’re doing as well as who they are, what they believe, what they’ve done, and what they’re doing.
Take your time to do reputation defense the right way
Online reputation is a marathon and not a sprint. One thing I have learned over time is that you cannot treat your online reputation like a barn-raising — you can’t construct an entire online reputation in a long weekend by just getting “all hands on deck,” throwing money, availability, strong shoulders, and resources at it all at once.
Rather, it’s more like building a wooden boat from scratch: You can spend a weekend designing it, sourcing your materials, and collecting all your tools, but some things take time; and, in boat-building, some things take longer than others (stains and waterproofing take time to dry, bending and curving and shaping wood also requires wetting and careful molding).
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR.
Now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. As some of you may know, I recently onboarded as Team Lead, Special Projects, over at Reputation.com. While 20% of my practice at my last agency included ORM, 100% of my world at Reputation.com is focused on defending the reputations of individuals and businesses from the mad proliferation of online databases rife with intimate personal details and search engines chock full of the spore of what trolls and haters have left behind. Continue reading →