November 16, 2011

Set up your Google+ brand page the right way

Chris AbrahamLast week, I wrote Max SEO with 8 simple Google+ steps  before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post (because all of the advice still applies). In this post, we’ll work on setting up your brand page right away in the right way. If you follow these steps, you’ll be as well-placed as possible.

First, did you notice that there’s a new button on your Google+ profile? Go ahead and click “Create a Google+ page” and we’ll get started.

Your first option is to create a page. Be careful here, because it isn’t simple to change the sort of page you have. Continue reading

November 2, 2011

Here’s why it make sense to use Google Plus

Google+ launched prematurely — so take advantage

Chris AbrahamThere is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. This is now becoming old news but it explains everything. This is why Google+ didn’t have a brand page similar to Facebook Pages, built-in upon launch, resulting in either a transparent and compliant real name membership or deletion, with the exception of Ford Motor Company and a few others that are the only brands that are in a testing phase, the sort of testing that happens in limited and private beta.

What has been happening even before the real names scandal is the scandal that any and all Google Plus profiles that were not simply real users with real names were deleted en masse. Most of the very early adopters who did not read the explicit terms of service (ToS) took the opportunity to not only create a G+ account for themselves but also set up Google Plus profiles for their brands and companies as well.

Within a day of being allowed in via viral invite or connections, there were thousands of connected, fleshed-out and promoted ad hoc corporate and nonprofit brand pages popping up everywhere.

This is a pretty common behavior in any new system as the tech-savvy flood in and test boundaries and limitations even if they have read the ToS closely. The truly unique and impressive (or tyrannical) response was in Google enforcement, which was immediate, insidious, terrifying and often sloppy when it came to brands. Brands were deleted that were, in fact, true names run by true people, often celebrities.

I remember adding Vin Diesel to my circles. He was removed, though I never discovered if real Vin or brand Vin or fake Vin fell under Google’s sword. Another was Captain Kirk (William Shatner), who was deleted but who really was who he said he was. Continue reading

March 15, 2010

Real-time web dictates change in industries

With serendipity and humanity we’re able to connect people’s digital souls

David SparkAt SXSW, I bumped into Jeff Pulver and asked him to talk about his passion around his 140 Conference. It’s not a conference about Twitter. It’s a conference about how the real-time conversations are motivating behaviors and telling industries what they can and can’t do. Jeff Pulver is insanely passionate, and he gives a fantastic rant on how the speed of real-time information is changing all ecosystems.

Watch the video over on Tweetshare. This is one of many videos I’ve been shooting for Tweetshare at SXSW. Browse through the entire SXSW collection. And please also read my report (if you haven’t already) “Search and discovery of the real-time web.”

December 7, 2009

Free report: ‘Real-Time Search and Discovery of the Social Web’

Google, Microsoft scramble to incorporate real-time search into their results

David SparkCall it good or bad timing, but I just happened to finish a report on real-time search on the day that Google announced its rollout of its integrated real-time search results within its general search results. After some last-minute edits, the report is now done and I’m making it available to everyone for free. It’s titled, “Real-Time Search and Discovery of the Social Web.” You can download the PDF, or view it as a slide show on Scribd.

Given that I’m makiing the report available free, I ask just one thing in return: feedback. Positive, negative, it’s all welcomed — just please make it constructive. I’m eagerly learning as much as I can about this subject. This is an area that I think is going to grow like crazy, and we’re only looking at a thumbnail’s worth of what is yet to come.

Here are some highlights from the report.

  • Real-time search could steal away as much as $40 billion from traditional search. Google and Microsoft’s announcement to incorporate real-time search results is a good first step to prevent losses.
  • The definition of real-time search is far more varied than the definition of traditional search. You’ll see more variations in what is considered a real-time search engine.
  • Continue reading