November 16, 2011

Set up your Google+ brand page the right way

Chris AbrahamLast week, I wrote Max SEO with 8 simple Google+ steps  before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post (because all of the advice still applies). In this post, we’ll work on setting up your brand page right away in the right way. If you follow these steps, you’ll be as well-placed as possible.

First, did you notice that there’s a new button on your Google+ profile? Go ahead and click “Create a Google+ page” and we’ll get started.

Your first option is to create a page. Be careful here, because it isn’t simple to change the sort of page you have. Continue reading

November 2, 2011

Here’s why it make sense to use Google Plus

Google+ launched prematurely — so take advantage

Chris AbrahamThere is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. This is now becoming old news but it explains everything. This is why Google+ didn’t have a brand page similar to Facebook Pages, built-in upon launch, resulting in either a transparent and compliant real name membership or deletion, with the exception of Ford Motor Company and a few others that are the only brands that are in a testing phase, the sort of testing that happens in limited and private beta.

What has been happening even before the real names scandal is the scandal that any and all Google Plus profiles that were not simply real users with real names were deleted en masse. Most of the very early adopters who did not read the explicit terms of service (ToS) took the opportunity to not only create a G+ account for themselves but also set up Google Plus profiles for their brands and companies as well.

Within a day of being allowed in via viral invite or connections, there were thousands of connected, fleshed-out and promoted ad hoc corporate and nonprofit brand pages popping up everywhere.

This is a pretty common behavior in any new system as the tech-savvy flood in and test boundaries and limitations even if they have read the ToS closely. The truly unique and impressive (or tyrannical) response was in Google enforcement, which was immediate, insidious, terrifying and often sloppy when it came to brands. Brands were deleted that were, in fact, true names run by true people, often celebrities.

I remember adding Vin Diesel to my circles. He was removed, though I never discovered if real Vin or brand Vin or fake Vin fell under Google’s sword. Another was Captain Kirk (William Shatner), who was deleted but who really was who he said he was. Continue reading

July 13, 2011

The synergy between social media and search

‘The more retweets a link receives, the better it performs in search results’

http://www.crunchbase.com/assets/images/resized/0000/0952/952v3-max-250x250.jpgChris AbrahamI am very grateful to of SEOmoz for doing the work that explains a little better how social media, online social networks, and the real-time Web heavily influence the results that Google proffers when we search in the form of Experiments on Google+ and Twitter Influencing Search Rankings — a lot more clearly than my recent How to become a super-node rant.

Abraham Harrison has this synergy in its DNA but I have been doing this since 2003 for various agencies sort of by feel. But here’s a compilation of the results of Mr. Shepard’s experiments: First, the real-time search you had been seeing from Google was highly reliant on a direct firehose from Twitter, which has been mysteriously cut:

The mystery began on July 3rd when Google Realtime Search went dark. The next day we learned that the underlying cause was Google losing access to its special Twitter data feed. The source of the disagreement is unclear, but the effects have been immediate. Realtime Search disappeared–all of it, not just the part that relied on Twitter. This included Realtime results from Google News, Blog Search links, Facebook fan page updates and more.

The direct result is that launching Google+, whether it was ready or not, was mandatory. Real time search of the real time Web is essential in order to be competitive with Facebook and especially Twitter — the epitome of the real-time Web — and so Google Plus is not an option, it is a requirement:

For the past two years Google used Twitter not only to power Realtime results, but also for faster indexation of content and, we believe, to calculate Author Authority for use in their ranking algorithm. Google says they plan on reinstating Realtime with the power of Google+. But the network will have to grow significantly before this works.

With real-time results, a highly influential tweet, widely retweeted, could end up as the #2 result on Google within a couple hours. For reals. Not the old answer of, “I think we can get you onto the front page of Google within six months, no guarantee,” the natural SEO shop response of the past. Continue reading

December 7, 2009

Free report: ‘Real-Time Search and Discovery of the Social Web’

Google, Microsoft scramble to incorporate real-time search into their results

David SparkCall it good or bad timing, but I just happened to finish a report on real-time search on the day that Google announced its rollout of its integrated real-time search results within its general search results. After some last-minute edits, the report is now done and I’m making it available to everyone for free. It’s titled, “Real-Time Search and Discovery of the Social Web.” You can download the PDF, or view it as a slide show on Scribd.

Given that I’m makiing the report available free, I ask just one thing in return: feedback. Positive, negative, it’s all welcomed — just please make it constructive. I’m eagerly learning as much as I can about this subject. This is an area that I think is going to grow like crazy, and we’re only looking at a thumbnail’s worth of what is yet to come.

Here are some highlights from the report.

  • Real-time search could steal away as much as $40 billion from traditional search. Google and Microsoft’s announcement to incorporate real-time search results is a good first step to prevent losses.
  • The definition of real-time search is far more varied than the definition of traditional search. You’ll see more variations in what is considered a real-time search engine.
  • Continue reading