December 14, 2009

Why B2B companies should be using social media

It’s about targeting the right few, not the undifferentiated many

SMBs

Ayelet NoffMany B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand.

Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social media is not about the masses. It is about reaching your target audience. Listening before selling and hearing before talking. Continue reading