December 18, 2013

How to reach people you have no relationship with

Use Rapportive to track down someone’s email address.

5 ways to turn a cold call into a warm call (and other business tactics)

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

JD LasicaAt Startup BD (the BD is for Business Development) in San Francisco last Thursday, Matt Van Horn, VP of Business at Path, shared five tactics for how to reach people you have no relationship with.

For social marketers, consultants or anyone who needs to reach out to potential partners, influencers, clients or customers, Van Horn offered a handy cheat cheat, which I’m reordering a bit here: Continue reading

May 13, 2013

20 tools to grow your business & get more productive


Boomerang, TimeBridge, AwayFind & much more

Shonali BurkeA couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Since times change, and apps/platforms come and go, I thought I’d take a fresh look at how my daily toolkit has changed, and share that with you.

Note that I use Gmail almost exclusively, so if that’s you, you’re in luck. If not, well, you’ll have to see if they work for your particular set-up. Here, then, are 20 tools to help you grow your business, by keeping you efficient, productive and in the know.

Email, contacts and calendar/scheduling tools

1Boomerang for Gmail: I still use and love it. Boomerang is a great way to schedule emails ahead of time so that you can clear your backlog, or take care of responses, but not look like a crazy person who is up all hours of the day and night (even if you are, there’s no need to show it). It works as a Firefox and Chrome plug-in and there’s also a version for Outlook. See the video above for the inside scoop. Continue reading